Paul G. Patterson

UNSW SydneyAustralia

Business, Management and Accounting · Social Sciences

49h-index12.8kcitations146works2.52yr avg

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Research Topics

Customer Service Quality and Loyalty(81), Consumer Retail Behavior Studies(18), International Business and FDI(17), Digital Marketing and Social Media(17), Job Satisfaction and Organizational Behavior(16)

Publications146 total

Journal of Marketing for HIGHER EDUCATION·2023· 9 cited
European Journal of Marketing·2020· 2 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2020· 1 cited
A study of consumer attitudes & behavior towards food plastic packaging in Thailand
2019· 1 cited
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Frequent Co-authors

Chris Styles(5), Janet R. McColl‐Kennedy(4), Ko de Ruyter(4), Jochen Wirtz(3), Richard A. Spreng(3), Tasman Smith(3), Muris Čičić(3), Ting Yu(3), Werner H. Kunz(2), Thorsten Gruber(2), Vinh Nhat Lu(2), Stefanie Paluch(2), Antje Martins(2), Neeru Sharma(2), Lester W. Johnson(2), Kriengsin Prasongsukarn(2), Anna S. Mattila(2), Amy Smith(2), Farid Ahmed(2), Jennifer Harris(2)