Ko de Ruyter

King's College School — United Kingdom

Business, Management and Accounting · Social Sciences

60h-index18.0kcitations181works2.02yr avg
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Research Topics

Customer Service Quality and Loyalty(98), Digital Marketing and Social Media(39), Technology Adoption and User Behaviour(37), Consumer Retail Behavior Studies(26), Job Satisfaction and Organizational Behavior(17)

Publications181 total

Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication
Journal of Marketing·2025· 6 citedOpen Access
IQ, EQ, and Multiple Intelligences
Oxford University Press eBooks·2024· 2 cited
Introduction
Oxford University Press eBooks·2024
Better Together: Leveraging Creative Climates to Enhance Sourcing Team Performance
SSRN Electronic Journal·2024Open Access
You've lost that learning feeling: Drivers and drawbacks of channel partner disengagement with sales training
Industrial Marketing Management·2023· 2 cited
Loyalty-Based Learning (LBL) in channel enablement programmes
Edward Elgar Publishing eBooks·2022
Introduction to the Handbook of Research on Customer Loyalty
Edward Elgar Publishing eBooks·2022· 1 citedOpen Access
Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight
European Journal of Marketing·2022· 13 citedOpen Access
AI-chatbots on the services frontline addressing the challenges and opportunities of agency
Journal of Retailing and Consumer Services·2021· 213 citedOpen Access
Deliberate learning as a strategic mechanism in enabling channel partner sales performance
Industrial Marketing Management·2020· 20 citedOpen Access
Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review
Journal of Retailing·2020· 134 citedOpen Access
Don’t you (forget about me)
European Journal of Marketing·2020· 6 citedOpen Access
Special Session: Marketing and Consumer Wellbeing in Digital Environment: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2020
Service-Sales Ambidexterity: Evidence, Practice, and Opportunities for Future Research
Journal of Service Research·2019· 55 cited
Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews
Journal of the Academy of Marketing Science·2019· 28 citedOpen Access
Technology push without a patient pull
European Journal of Marketing·2019· 38 citedOpen Access
Transaction-Specific Investments, Out-of-the-Channel Loop Perceptions, and Achievement Orientation in Firm Behavioral Intentions--Model
PsycTESTS Dataset·2019
Harnessing a ‘Currency Matrix’ for Performance Measurement in Cooperatives: A Multi-Phased Study
Sustainability·2018· 53 citedOpen Access
Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects
European Journal of Marketing·2018· 6 citedOpen Access
The emotional review–reward effect: how do reviews increase impulsivity?
Journal of the Academy of Marketing Science·2018· 43 citedOpen Access
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Frequent Co-authors

Martin Wetzels(25), Ad de Jong(8), Josée Bloemer(5), Jos Lemmink(5), Cherie Keen(4), Elisabeth Deutskens(3), Dhruv Grewal(3), Caroline Wiertz(3), Marcel van Birgelen(3), Willemijn van Dolen(3), Richard A. Feinberg(3), Sandra Streukens(3), Pascal Peeters(2), Dominik Mahr(2), M.H.L. Kleijnen(2), Ting Yu(2), Jeroen Schepers(2), Clemens F. Köhler(2), Andrew J. Rohm(2), Paul G. Patterson(2)