Ariel University — Israel
Social Sciences · Social Sciences
3h-index1.1kcitations5works0.02yr avg
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Research Topics
Digital Marketing and Social Media(3), Technology Adoption and User Behaviour(2), Consumer Behavior in Brand Consumption and Identification(2), Customer Service Quality and Loyalty(1), Impact of Technology on Adolescents(1)
Publications5 total
IGI Global eBooks·2012
Psychology and Marketing·2011· 56 cited
Wiley International Encyclopedia of Marketing·2010
Computers in Human Behavior·2010· 963 cited
Journal of Business Research·2005· 39 cited
Frequent Co-authors
David Mazursky(3), Yair Amichai‐Hamburger(1), Yael Brender‐Ilan(1)