Robert W. Chestnut

Business, Management and Accounting · Social Sciences

11h-index4.1kcitations20works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(7), Technology Adoption and User Behaviour(2), Customer Service Quality and Loyalty(2), Digital Games and Media(2), Culinary Culture and Tourism(2)

Publications20 total

Television Advertising and Young Children: Piaget Reconsidered
Current Issues and Research in Advertising·2012· 3 cited
A pilot study of the CY-1899 T-cell vaccine in subjects chronically infected with hepatitis B virus
Hepatology·1999· 167 citedOpen Access
Tantalum amide preparation [1]
1990
Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games
Journal of Consumer Research·1984· 551 cited
ARF Interview: Technology and Its Implications for Advertising
Journal of Advertising Research·1983· 1 cited
Intra- and Inter-individual Consistency in Information Acquisition — A Cross-Cultural Examination
Gabler Verlag eBooks·1981· 4 cited
Product Comprehension: the Case of Permanent Vs. Term Life Insurance
ACR North American Advances·1980· 4 cited
A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing
Journal of Marketing Research·1978· 141 cited
A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing
Journal of Marketing Research·1978· 287 cited
Brand Loyalty: Measurement and Management
Journal of Marketing Research·1978· 984 cited
Brand Loyalty: Measurement and Management
1978· 1.5k cited
Psychometric Characteristics of Behavioral Process Data: Preliminary Findings on Validity and Reliability
ACR North American Advances·1978· 24 cited
The “Decorative” Female Model: Sexual Stimuli and the Recognition of Advertisements
Journal of Advertising·1977· 83 cited
Consumer Use and Comprehension of Nutrition Information
Journal of Consumer Research·1977· 240 cited
The delineation of consumer research a comment on scherhorn's paper in JCP, 1, 1977/1
Zeitschrift für Verbraucherpolitik·1977
INFORMATION ACQUISITION IN LIFE INSURANCE POLICY SELECTION: MONITORING THE IMPACT OF PRODUCT BELIEFS, AFFECT TOWARD AGENT, AND EXTERNAL MEMORY.
Purdue e-Pubs (Purdue University System)·1977· 1 cited
Dissonance Resolution By Grade School Consumers
ACR North American Advances·1976· 4 cited
Pre-Purchase Information Acquisition: Description of a Process Methodology, Research Paradigm, and Pilot Investigation
ACR North American Advances·1976· 106 cited
Psychotechnik: Industrial psychology in the Weinar Republic 1918-1924
PsycEXTRA Dataset·1972
Synthesis of 1,10,11,11a-tetrahydro-11a-methyl-2H-naphth[1,2-g]indol-7-ol, an equilenin-like 15-azasteroid
The Journal of Organic Chemistry·1971· 11 cited

Frequent Co-authors

Jacob Jacoby(10), Wayne D. Hoyer(2), Eric Berkowitz(1), Morris B. Holbrook(1), Terence A. Oliva(1), Eric Greenleaf(1), William A. Fisher(1), William Silberman(1), Jenny Heathcote(1), John G. McHutchison(1), Samuel Lee(1), Myron J. Tong(1), Kent G. Benner(1), Gerald Y. Minuk(1), Teresa L. Wright(1), John Fikes(1), Brian Livingston(1), Alex Sette(1), William A. Fisher(1), Karl C. Weigl(1)