Columbia University — United States
Business, Management and Accounting · Social Sciences
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Consumer Behavior in Brand Consumption and Identification(107), Consumer Retail Behavior Studies(26), Media, Gender, and Advertising(26), Digital Marketing and Social Media(24), Color perception and design(20)
Publications333 total
Frequent Co-authors
Robert M. Schindler(7), Elizabeth C. Hirschman(4), Rajeev Batra(3), Martina G. Gallarza(2), Irene Gil Saura(2), John O’Shaughnessy(2), Clifford J. Shultz(2), Punam Anand(2), Arjun Chaudhuri(1), William J. Havlena(1), Michela Addis(1), Thomas J. Olney(1), Robert W. Chestnut(1), Terence A. Oliva(1), Eric Greenleaf(1), A. C. Chaudhuri(1), Wanda T. Wallace(1), Alan Seigerman(1), William L. Moore(1), Raquel Sánchez‐Fernández(1)