Punam Anand

Columbia University — United States

Business, Management and Accounting · Social Sciences

14h-index1.3kcitations21works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(5), Media Influence and Health(4), Digital Marketing and Social Media(3), Franchising Strategies and Performance(3), Neural and Behavioral Psychology Studies(2)

Publications21 total

The Effects of Program Involvement and Ease of Message Counterarguing on Advertising Persuasiveness
Journal of Consumer Psychology·1992· 4 cited
The Effects of Situation, Sequence, and Features on Perceptual and Affective Responses to Product Designs: The Case of Aesthetic Consumption
Empirical Studies of the Arts·1992· 18 cited
The Effects of Program Involvement and Ease of Message Counterarguing on Advertising Persuasiveness
Journal of Consumer Psychology·1992· 25 cited
Le rôle modérateur de la complexité du traitement des messages sur les effets de la répétition publicitaire
Recherche et Applications en Marketing (French Edition)·1991· 3 cited
Perceptual fluency and affect without recognition
Memory & Cognition·1991· 46 citedOpen Access
The convergent validity of dichotic listening and hemispheric priming as methods for studying lateralized differences in affective responses
Marketing Letters·1990· 4 cited
Effects of Tempo and Situational Arousal on the Listener's Perceptual and Affective Responses to Music
Psychology of Music·1990· 165 cited
Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation?
Journal of Consumer Research·1990· 7 cited
Ease of Message Processing as a Moderator of Repetition Effects in Advertising
Journal of Marketing Research·1990· 271 cited
The effect of imagery on information processing strategy in a multiattribute choice task
Marketing Letters·1989· 55 cited
The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration
Journal of Consumer Research·1989· 185 cited
Strategies for designing persuasive messages: Deductions from the resource matching hypothesis.
1989· 93 cited
The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis
Journal of Consumer Research·1988· 206 cited
Processing By Attribute Versus Brand: the Mediating Role of Imagery
ACR North American Advances·1988· 2 cited
Inducing Franchisees to Relinquish Control: An Attribution Analysis
Journal of Marketing Research·1987· 24 cited
Inducing Franchisees to Relinquish Control: An Attribution Analysis
Journal of Marketing Research·1987· 12 cited
Chasing the Wundt Curve: an Adventure in Consumer Esthetics
ACR North American Advances·1986· 19 cited
A Sociopsychological Explanation for Why Marketing Channel Members Relinquish Control
Journal of Marketing Research·1985· 40 cited
A Sociopsychological Explanation for Why Marketing Channel Members Relinquish Control
Journal of Marketing Research·1985· 80 cited
Ritual Costumes and Status Transition: the Female Business Suit As Totemic Emblem
ACR North American Advances·1985· 27 cited
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Frequent Co-authors

Brian Sternthal(6), Morris B. Holbrook(6), Ann L. McGill(3), Louis W. Stern(2), Debra L. Stephens(1), Michael R. Solomon(1)