Brian Sternthal

Business, Management and Accounting · Social Sciences

48h-index12.5kcitations98works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(36), Digital Marketing and Social Media(16), Media Influence and Health(15), Decision-Making and Behavioral Economics(13), Behavioral Health and Interventions(12)

Publications98 total

Alternative Strategies for Claiming Confidence in Research
2025Open Access
Confidence in research findings depends on theory
Behavioral and Brain Sciences·2024
Claiming Confidence in the Applicability of Research: A Critical Review
2023· 2 citedOpen Access
Confidence in Research Findings Depends on Theory
2023· 3 citedOpen Access
Using theoretical frameworks in behavioral research
Journal of Business Research·2023· 11 cited
Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect
Journal of Consumer Research·2023· 9 cited
Distinguishing Constructs from Variables in Designing Research
Journal of Consumer Psychology·2020· 35 cited
Under Armour: Creating and Growing a New Consumer Brand
Kellogg School of Management Cases·2018· 1 cited
Explaining the Attraction Effect: an Ambiguity-Attention-Applicability Framework
ACR North American Advances·2018· 2 cited
Under Armour: Creating and Growing a New Consumer Brand
Kellogg School of Management eBooks·2018
Managing Conflict in Distribution Channels
2015· 1 cited
Advertising Strategy
2012
Developing a Compelling Brand Positioning
2012· 9 cited
Fellow's address: Three silos and a theory: Developing nomological networks to explain consumer behavior
Advances in consumer research·2010
The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments
Journal of Marketing Research·2010· 133 cited
Framing depletion, enhancing product customization
2010
Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
Journal of Consumer Research·2009· 586 cited
Consumer decision making and aging: A commentary
Journal of Consumer Psychology·2009· 18 cited
Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format
Journal of Consumer Research·2008· 43 cited
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
Journal of Consumer Research·2008· 77 cited
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Frequent Co-authors

Alice M. Tybout(11), C. Samuel Craig(9), Bobby J. Calder(8), Joan Meyers‐Levy(5), Jolita Kisielius(4), Ruby Roy Dholakia(3), Clark Leavitt(3), Lynn W. Phillips(3), Angela Y. Lee(2), Joe A. Dodson(2), Durairaj Maheswaran(2), Punam Anand(2), Richard P. Bagozzi(2), Jiewen Hong(2), Louis W. Stern(2), Echo Wen Wan(2), Prashant Malaviya(2), John F. Sherry(1), Punam Anand Keller(1), Kevin Lane Keller(1)