Echo Wen Wan

University of Hong Kong — Hong Kong

Psychology · Social Sciences

17h-index1.7kcitations48works5.02yr avg
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Research Topics

Behavioral Health and Interventions(15), Consumer Behavior in Brand Consumption and Identification(14), Death Anxiety and Social Exclusion(12), Psychological Well-being and Life Satisfaction(9), Consumer Retail Behavior Studies(8)

Publications48 total

Practical Relevance in Consumer Research
Journal of Consumer Research·2024· 5 cited
Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase
Psychology and Marketing·2022· 25 cited
Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference
Journal of Consumer Research·2022· 23 citedOpen Access
Anthropomorphism and object attachment
Current Opinion in Psychology·2020· 93 cited
How Crowdedness Enhances Consumers’ Healthy Lifestyle
ACR North American Advances·2020
To Touch Or Not to Touch? the Effect of Product Touch on Consumers’ Product Attribute Processing and Preference
ACR North American Advances·2020
The Influence of Product Anthropomorphism on Comparative Judgment
Journal of Consumer Research·2019· 58 citedOpen Access
Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density
Journal of Consumer Research·2019· 59 citedOpen Access
R5. Autonomy Or Enjoyment? the Contingent Nature of Brand Ritual
ACR North American Advances·2018
R11. the Influence of Brand Rituals on Perceived Brand Authenticity
ACR North American Advances·2018
How the Experience of Social Exclusion InfluencesVisual Density Preference
ACR North American Advances·2017
The Influence of Anthropomorphism on Choosing Multiple Products From an Assortment
ACR North American Advances·2017
The Upside of Social Crowding on Consumer Product Preference
ACR North American Advances·2017
Social Crowding Versus Spatial Crowding: Differential Influences on Customers’ Preference For Anthropomorphized Self-Service Technologies
ACR North American Advances·2017
The impact of identity breadth on consumer preference for advanced products
Journal of Consumer Psychology·2016· 9 cited
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
Journal of Consumer Research·2016· 133 cited
The influence of product anthropomorphism on comparative judgment strategy
Digital Commons - Lingnan (Lingnan University)·2016Open Access
The effect of social exclusion on consumer preference for anthropomorphized brands
Journal of Consumer Psychology·2016· 229 citedOpen Access
From Perceived Conceptual Importance to Physical Weight Judgment: A Theme-Fit Analysis
2016
Hurting or helping? The effect of service agents’ workplace ostracism on customer service perceptions
Journal of the Academy of Marketing Science·2015· 31 cited
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Frequent Co-authors

Rocky Peng Chen(8), Yuwei Jiang(7), Nidhi Agrawal(7), Rod Duclos(5), Derek D. Rucker(4), Liyin Jin(3), Eric P. Levy(2), Jing Xu(2), Ying Ding(2), Kimmy Wa Chan(2), Brian Sternthal(2), Lei Su(2), Feifei Huang(2), Vincent Wong(2), Zakary L. Tormala(2), Joshua J. Clarkson(2), Yaxuan Ran(2), Wanyi Zheng(2), Jiewen Hong(1), He Jia(1)