Liyin Jin

Fudan University — China

Business, Management and Accounting · Social Sciences

17h-index1.1kcitations68works3.32yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(21), Customer Service Quality and Loyalty(16), Digital Marketing and Social Media(12), Behavioral Health and Interventions(12), Social and Intergroup Psychology(10)

Publications68 total

How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation
Psychology and Marketing·2025· 1 cited
Too assertive to recommend: The effect of assertive tone on referral behavior
Journal of Retailing·2024· 3 cited
How to encourage consumers' ongoing participation in physical exercise via feedback: Evidence from a longitudinal field experiment
China Economic Review·2024· 1 cited
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans
Journal of Retailing·2024· 8 cited
Feedback‐induced action–outcome associations increase consumer impatience
Journal of Consumer Psychology·2023· 3 cited
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
Journal of Marketing·2023· 17 cited
Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption
Journal of Advertising·2022· 3 cited
How to Remind People to Work Out Via Digital Feedback: Evidence from a Field Experiment
SSRN Electronic Journal·2022Open Access
How the perceived cost of prosocial action inspires observers to contribute
European Journal of Social Psychology·2021· 2 cited
“Right” on the day: How the timing of date‐specific promotions influences consumer responses
Psychology and Marketing·2021· 7 cited
The divergent impact of reward magnitude on goal eagerness and effort investment
Organizational Behavior and Human Decision Processes·2021· 2 cited
The effect of smart and connected products on consumer brand choice concentration
Journal of Business Research·2021· 20 cited
The Impact of Online Platforms’ Revenue Model on Consumers’ Ethical Inferences
Journal of Business Ethics·2021· 26 cited
Sweet or sweat, which should come first: How consumption sequences of vices and virtues influence enjoyment
International Journal of Research in Marketing·2021· 5 cited
Who Gets the Ventilator? Moral Decision Making Regarding Medical Resource Allocation in a Pandemic
Journal of the Association for Consumer Research·2020· 17 cited
Structured procedures promote placebo effects
Journal of Experimental Social Psychology·2020· 3 cited
Expertise Makes Perfect: How the Variance of a Reviewer's Historical Ratings Influences the Persuasiveness of Online Reviews
Journal of Retailing·2020· 56 cited
How parents’ social comparison orientation influences children’s decision in a public goods game
Early Child Development and Care·2020· 4 cited
Nudging: The unexpected impact on observers' inference of donors' prosocial behavior
Social Behavior and Personality An International Journal·2020· 7 citedOpen Access
Bargaining With Algorithm: How Consumers Respond to the Offer Proposed By Algorithms Versus Human
ACR North American Advances·2020
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Frequent Co-authors

Qian Xu(12), Yanqun He(10), Yunhui Huang(6), Deqiang Zou(5), Ying Zhang(4), Xiaoyue Wu(4), Szu‐chi Huang(3), Yongheng Liang(3), Huixin Deng(3), Echo Wen Wan(2), Rocky Peng Chen(2), Yi Su(2), Yajin Wang(2), Z. Shen(2), Shaoguang Yang(2), Haiyan Song(1), Ying Zhang(1), Bingyan Hu(1), Jordan Etkin(1), Ying Zhang(1)