Yanqun He

Fudan University — China

Business, Management and Accounting · Social Sciences

12h-index1.1kcitations18works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(11), Customer Service Quality and Loyalty(7), Consumer Retail Behavior Studies(6), Digital Marketing and Social Media(4), Cultural Differences and Values(4)

Publications18 total

How the frequency and amount of corporate donations affect consumer perception and behavioral responses
Journal of the Academy of Marketing Science·2018· 48 cited
When does a service guarantee work? The roles of the popularity of service guarantees and firm reputation
Tourism Management·2016· 5 cited
The Recent versus The Out-Dated: An Experimental Examination of the Time-Variant Effects of Online Consumer Reviews
Journal of Retailing·2014· 63 cited
The Effect of the Sense of Power on Chinese Consumers’ Uniqueness-Seeking Behavior
Journal of International Consumer Marketing·2013· 20 cited
How Affirmational versus Negational Identification Frames Influence Uniqueness-Seeking Behavior
Psychology and Marketing·2013· 8 cited
How Power States Influence Consumers' Perceptions of Price Unfairness
Journal of Consumer Research·2013· 80 cited
[The observation of blood serum creatinine and phosphorus during long-term adefovir dipivoxil treatment in chronic hepatitis].
PubMed·2013· 2 cited
Designing Service Guarantees With Construal Fit
Journal of Service Research·2012· 50 cited
Understanding luxury consumption in China: Consumer perceptions of best-known brands
Journal of Business Research·2011· 369 cited
Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services
Tourism Management·2011· 95 cited
A Sense of Power and Uniqueness Seeking
ACR Asia-Pacific Advances·2011· 1 cited
Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers
Journal of Consumer Marketing·2010· 62 cited
CRM Strategies Based on the Five Stages of Telecommunications Enterprise Customer Life Cycle
2009
The role of switching costs on service loyalty: a canonical correlation analysis
Journal of Chinese Entrepreneurship·2009· 8 cited
From consumer satisfaction to repurchase intention: The role of price tolerance in a competitive service market
Total Quality Management & Business Excellence·2008· 29 cited
A Mediation Model of Tourists' Repurchase Intentions for Packaged Tour Services
Journal of Travel Research·2008· 158 citedOpen Access
Balancing productivity and consumer satisfaction for profitability: Statistical and fuzzy regression analysis
European Journal of Operational Research·2005· 33 cited
Multiple attribute decision making: approach integrating subjective and objective information
International Journal of Manufacturing Technology and Management·2003· 32 cited

Frequent Co-authors

Liyin Jin(10), Deqiang Zou(4), Haiyan Song(2), Siu‐Keung Tse(2), Qian Xu(2), Lingjing Zhan(1), Ying Zhang(1), Bingyan Hu(1), Lai-Kow Chan(1), Ming‐Lu Wu(1), Quan Zhang(1), Jason C.H. Chen(1), Jian Ma(1), Duanning Zhou(1), Lai K. Chan(1), S. C. Cheung(1), Yunhui Huang(1), Jing-Hua Tian(1), Xiaoyan Ma(1), Ruihong Li(1)