He Jia

University of Hong Kong — Hong Kong

Business, Management and Accounting · Social Sciences

7h-index459citations28works2.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Decision-Making and Behavioral Economics(5), Consumer Market Behavior and Pricing(5), Acoustic Wave Phenomena Research(3), Consumer Retail Behavior Studies(3)

Publications28 total

Understanding and Mitigating the Robot Disadvantage in Luxury Services: The Role of Desire for Superiority
Information Systems Research·2025· 2 cited
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products
Journal of Consumer Research·2023· 7 citedOpen Access
Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference
Journal of Consumer Research·2022· 23 citedOpen Access
Hedonic myopia: Emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase
Journal of Business Research·2021· 20 cited
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
Journal of Marketing·2020· 30 cited
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
Sage Journals Data·2020Open Access
Sound of Products’ Soundness: the Effect of Product Operation Sound on Judgment of Product Quality
ACR North American Advances·2020
Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
Journal of Marketing·2018· 45 cited
E1. Effects of Recipients’ Emotional Expressions on Donors’ Preference For Helping With Development Versus Survival
ACR North American Advances·2018
Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
SSRN Electronic Journal·2018· 3 citedOpen Access
Cuteness, nurturance, and implications for visual product design
2015· 5 cited
Why recommend a brand face‐to‐face but not on Facebook? How word‐of‐mouth on online social sites differs from traditional word‐of‐mouth
Journal of Consumer Psychology·2014· 293 citedOpen Access
“Tailoring” customization services
Journal of service management·2013· 28 cited
The Characteristic of Temporal Discounting on Age in Neural and Behavioral Views
2012
The Psychology of Color in Promotion Design: a Regulatory Fit Perspective
ACR North American Advances·2011
Application of Improved Grey System Theory in Exchange Rate Forecast
Jisuanji fangzhen·2011
Customization Mode, Decision Outcome, and Task Enjoyment: the Role of Regulatory Focus
ACR North American Advances·2010
When Does Halo Prevail Against Animosity? Country-Of-Origin Effects Contingent on Regulatory Focus
ACR North American Advances·2010
The Staged Construction of Temporal Discounting
Acta Psychologica Sinica·2010
Researches on Measuring the Degree of Price Dispersion,Information Value and Efficiency in Homogeneous-goods Electronic Markets
Yunchou yu guanli·2009· 1 cited
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Frequent Co-authors

Yonggui Wang(4), Sha Yang(2), Xianghua Lu(2), B. Kyu Kim(2), Ge Lin(2), Andreas B. Eisingerich(1), HaeEun Helen Chun(1), Yeyi Liu(1), Simon J. Bell(1), C. Whan Park(1), Jay Kandampully(1), Echo Wen Wan(1), Wanyi Zheng(1), Kang Jun Choi(1), Jae Young Lee(1), B. Kyu Kim(1), Keunwoo Kim(1), Yunhui Huang(1), Qiang Zhang(1), Shi Zhengyu(1)