Andreas B. Eisingerich

Imperial College London — United Kingdom

Business, Management and Accounting · Social Sciences

43h-index6.3kcitations139works3.92yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(38), Customer Service Quality and Loyalty(37), Digital Marketing and Social Media(35), Impact of Technology on Adolescents(17), Digital Mental Health Interventions(12)

Publications139 total

Building brand immunity: How to create resilient customer relationships in turbulent times
Business Horizons·2026Open Access
Branding in New Ventures: A Systematic Review of Extant Research and Future Research Directions
International Journal of Consumer Studies·2025Open Access
Super Mario Bros. and Yoshi Games’ Affordance of Childlike Wonder and Reduced Burnout Risk in Young Adults: In-Depth Mixed Methods Cross-Sectional Study
JMIR Serious Games·2025Open Access
Author’s Reply: Refining Open-World Game and Nostalgic Film Interventions for Broader and More Reliable Therapeutic Impact
JMIR Serious Games·2025Open Access
Author Response: Bridging Gaming and Engaging with Storytelling with Mental Health Science (Preprint)
2025· 2 citedOpen Access
Mitigating the Negative Effects of Internet Browsing on Young People’s Resilience and Outlook on Life Through Classic Grimms' Fairy Tales: Exploratory Randomized Controlled Study
JMIR Formative Research·2025· 2 citedOpen Access
Effects of The Legend of Zelda: Breath of the Wild and Studio Ghibli Films on Young People’s Sense of Exploration, Calm, Mastery and Skill, Purpose and Meaning, and Overall Happiness in Life: Exploratory Randomized Controlled Study
JMIR Serious Games·2025· 8 citedOpen Access
How can businesses enhance customer resistance to brand switching?
Journal of the Academy of Marketing Science·2025
Mitigating the Negative Effects of Internet Browsing on Young People’s Resilience and Outlook on Life Through Classic Grimms' Fairy Tales: Exploratory Randomized Controlled Study (Preprint)
2025
Internet browsing, classical fairy tales, resilience and outlook in life
http://isrctn.com/·2025
Open-world games, nostalgia, and overall happiness in life
http://isrctn.com/·2025
Effects of The Legend of Zelda: Breath of the Wild and Studio Ghibli Films on Young People’s Sense of Exploration, Calm, Mastery and Skill, Purpose and Meaning, and Overall Happiness in Life: Exploratory Randomized Controlled Study (Preprint)
2025
Context-Contingent Privacy Concerns and Exploration of the Privacy Paradox in the Age of AI, Augmented Reality, Big Data, and the Internet of Things: Systematic Review
Journal of Medical Internet Research·2025· 5 citedOpen Access
Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
Journal of Marketing·2025· 15 citedOpen Access
Context-Contingent Privacy Concerns and Exploration of the Privacy Paradox in the Age of AI, Augmented Reality, Big Data, and the Internet of Things: Systematic Review (Preprint)
2025Open Access
Women's Menopausal Experiences in the UK: A Systemic Literature Review of Qualitative Studies
Health Expectations·2025· 11 citedOpen Access
Free Trials as an Appetizer for the Premium User Experience – Customer Perceptions and Subsequent Subscription Intentions
Forum Dienstleistungsmanagement·2025
Effects of Large Language Model–Based Offerings on the Well-Being of Students: Qualitative Study
JMIR Formative Research·2024· 13 citedOpen Access
Open-World Games’ Affordance of Cognitive Escapism, Relaxation, and Mental Well-Being Among Postgraduate Students: Mixed Methods Study
Journal of Medical Internet Research·2024· 20 citedOpen Access
Is there a danger of making customers feel too empowered? Exploring the double-edged sword of customer orientation and creative benefits
European Journal of Marketing·2024· 4 cited
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Frequent Co-authors

Simon J. Bell(8), Deborah J. MacInnis(6), Yeyi Liu(6), Yu‐Ting Lin(6), C. Whan Park(5), Seigyoung Auh(5), Omar Merlo(4), Gaia Rubera(3), Matthias Seifert(3), Ana Wheelock(3), Gabriela B. Gomez(3), Mark Dybul(3), Peter Piot(3), Martin P. Fritze(3), Lin Dong(3), Jason Whan Park(3), Maroof Ahmed(3), Yusuf Sherwani(3), Sarim Siddiqui(3), Thomas Foscht(3)