University of Southern California — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(60), Digital Marketing and Social Media(33), Customer Service Quality and Loyalty(23), Consumer Market Behavior and Pricing(14), Behavioral Health and Interventions(13)
Publications136 total
Frequent Co-authors
Bernard J. Jaworski(7), C. Whan Park(5), Andreas B. Eisingerich(5), Gerard J. Tellis(4), Valerie S. Folkes(4), Allen M. Weiss(4), Joseph R. Priester(3), Stewart Shapiro(3), Linda L. Price(2), Christine Moorman(2), Changjo Yoo(2), C.W. Park(2), Rajesh Chandy(2), Pattana Thaivanich(2), Vanessa M. Patrick(2), HaeEun Helen Chun(2), Matthew Thomson(1), C. Whan Park(1), C. Whan Park(1), Seshadri Tirunillai(1)