C. Whan Park

Georgia Institute of Technology — United States

Business, Management and Accounting · Social Sciences

10h-index5.6kcitations13works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(8), Digital Marketing and Social Media(7), Consumer Market Behavior and Pricing(3), Customer Service Quality and Loyalty(2), Decision-Making and Behavioral Economics(2)

Publications13 total

The Relationship Between Attention Problems and Adolescents’ Problem Behaviors in Early Adolescents: The Sequential Mediating Effect of Executive Function Difficulties and Social Support
Korean Journal of Youth Studies·2025
A Study of Collaborative Robot Adoption by Korea's Small and Medium-Sized Manufacturers
SSRN Electronic Journal·2025Open Access
Composite Branding Alliances: An Investigation of Extension and Feedback Effects
Journal of Marketing Research·1996· 594 cited
The Effects of Brand Extensions on Market Share and Advertising Efficiency
Journal of Marketing Research·1992· 684 cited
Product Class Competitors as Sources of Innovative Marketing Strategies
Journal of Consumer Marketing·1990· 9 cited
The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping
Journal of Consumer Research·1989· 581 cited
MEDIATING EFFECTS OF TRIAL AND LEARNING ON INVOLVEMENT‐ASSOCIATED CHARACTERISTICS
Journal of Consumer Marketing·1987· 10 cited
Strategic Brand Concept-Image Management
Journal of Marketing·1986· 1.9k cited
Strategic Brand Concept-Image Management
Journal of Marketing·1986· 839 cited
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation
Journal of Marketing Research·1986· 303 cited
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation
Journal of Marketing Research·1986· 631 cited
Decision Plans and Consumer Choice Dynamics
Journal of Marketing Research·1982· 25 cited
Consumers’ Decision Plans and Subsequent Choice Behavior
Journal of Marketing·1981· 29 cited

Frequent Co-authors

Daniel C. Smith(3), Bernard J. Jaworski(2), S. Mark Young(2), Deborah J. MacInnis(1), Deborah J. Maclnnis(1), Sung Youl Jun(1), Allan D. Shocker(1), Easwar S. Iyer(1), Robert W. Hughes(1), Vinod K. Thukral(1), Roberto Friedmann(1), Richard J. Lutz(1), Henry Assael(1), Seoil Chaiy(1), Jung-Hee Ha(1), Nancey Green Leigh(1), Heonyeong Lee(1)