University of Florida — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(34), Digital Marketing and Social Media(27), Marketing and Advertising Strategies(9), Customer Service Quality and Loyalty(6), Media Influence and Health(6)
Publications92 total
Frequent Co-authors
Scott MacKenzie(5), Noël Capon(5), George E. Belch(3), James R. Bettman(3), Kathy A. Lutz(3), Elizabeth S. Moore(2), Kelli S. Burns(2), Andrew Kuo(2), Jacob L. Hiler(2), Katie Kelting(2), Pradeep Kakkar(2), Tillmann Wagner(1), Barton A. Weitz(1), William L. Wilkie(1), Patrick Reilly(1), William E. Baker(1), Charles S. Areni(1), Joseph W. Alba(1), Dan Hamilton Rice(1), Elizabeth S. Moore-Shay(1)