C.W. Park

Baekseok University — South Korea

Business, Management and Accounting · Social Sciences

9h-index604citations15works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Customer Service Quality and Loyalty(6), Consumer Market Behavior and Pricing(4), Decision-Making and Behavioral Economics(2), Digital Marketing and Social Media(2)

Publications15 total

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Edward Elgar Publishing eBooks·2025
Lessons from Real-World Settings: What Makes It Uniquely Difficult to Design Cognitive Training Programs for Children with Autism Spectrum Disorder and Other Developmental Disabilities
2025Open Access
The Moderating Effect of Consumer Ethnocentrism on Purchase Intention : Chinese Live Commerce Consumers
Journal of Speech Media & Communication Research·2025
Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
SSRN Electronic Journal·2018· 3 citedOpen Access
A Theoretical Analysis of Effects of Advertising on the Price of Newspapers
Journal of Social Science·2017Open Access
Effects of Multi-Homing in a Payment Card System
Journal of Social Science·2013Open Access
Attachment–aversion (AA) model of customer–brand relationships
Journal of Consumer Psychology·2013· 49 citedOpen Access
Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases
Journal of Marketing Research·2010· 12 cited
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Journal of Marketing·2010· 303 citedOpen Access
Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations
Journal of Consumer Research·2007· 18 cited
Brand Attachment and Management of a Strategic Brand Exemplar
SSRN Electronic Journal·2007· 29 citedOpen Access
What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct
Journal of Consumer Research·2006· 25 citedOpen Access
Paying before consuming: Examining the robustness of consumers’ preference for prepayment
Journal of Retailing·2006· 11 cited
Beyond Attitudes: Attachment and Consumer Behavior
SSRN Electronic Journal·2006· 145 citedOpen Access
Impact of Prior Familiarity and Cognitive Complexity On Information Processing Rules
Communication Research·1975· 9 cited

Frequent Co-authors

Deborah J. MacInnis(5), Joseph R. Priester(3), Andreas B. Eisingerich(2), Vanessa M. Patrick(2), Dawn Iacobucci(1), Jason Whan Park(1), Lan Luo(1), Xinlei Chen(1), Jeanie Han(1), Jagdish N. Sheth(1), He Jia(1), Sha Yang(1), Xianghua Lu(1), Hyanghee Park(1), Sol Bee Jung(1), Young Hee Byun(1), Daehwan Ahn(1), Sunjoo Byun(1), Yun Huang(1), Gretchen E. Lamberg(1)