B. Kyu Kim

Business, Management and Accounting · Social Sciences

3h-index109citations6works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(1), Decision-Making and Behavioral Economics(1), Work-Family Balance Challenges(1), Consumer Market Behavior and Pricing(1), Consumer Retail Behavior Studies(1)

Publications6 total

A study on the Development of Regional Tourism Brand Design -Focused on the Tourism Brand Development in Dalseong gun-
Journal of Communication Design·2025
The Subjectivity Study on the ‘Sports Participation’: Focused on the Coach and Athletes
Journal of Korean Society for the Study of Physical Education·2025
Perceptions of the Social Norms and Attitudes toward Family-Friendly Policies
AEA Randomized Controlled Trials·2024
Hedonic myopia: Emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase
Journal of Business Research·2021· 20 cited
The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising
Journal of Advertising·2019· 46 cited
Psychological time and intertemporal preference
Current Opinion in Psychology·2018· 43 cited

Frequent Co-authors

Jinhee Choi(1), Cheryl Wakslak(1), Gal Zauberman(1), Kang Jun Choi(1), He Jia(1), Jae Young Lee(1), Keunwoo Kim(1), T. Lee(1), Ha-Young Lee(1), Chang-kee Hong(1), Cheong-Hwan Oh(1)