Western Washington University — United States
Business, Management and Accounting · Social Sciences
5h-index656citations8works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(3), Digital Marketing and Social Media(3), Media Influence and Health(2), Diverse Aspects of Tourism Research(1), Global trade and economics(1)
Publications8 total
SSRN Electronic Journal·2011Open Access
An Alternative Approach to Gender and Consumer Behavior: Memetics
GCB - Gender and Consumer Behavior Volume·1998
Journal of Consumer Affairs·1997· 45 cited
Psychology and Marketing·1995· 36 cited
Journal of Consumer Research·1991· 557 cited
Consumer Responses to Environmentally Based Product Claims
ACR North American Advances·1991· 11 cited
Viewing time, attitude toward the ad, emotional response, and related content as aspects of advertising effectiveness : antecedents of zipping and zapping
Medical Entomology and Zoology·1989· 1 cited
Modality Effects in television Advertising: a Methodology For Isolating Message Structure From Message Content Effects
ACR North American Advances·1988· 6 cited
Frequent Co-authors
Wendy Bryce(3), Morris B. Holbrook(2), Rajeev Batra(1), Rachel Day(1), Sandra Mottner(1), Steven H. Smith(1)