Zeynep Gürhan‐Canlı

Koç University — Turkey

Business, Management and Accounting · Social Sciences

25h-index19.6kcitations97works2246.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(39), Digital Marketing and Social Media(20), Cultural Differences and Values(15), Customer Service Quality and Loyalty(11), Behavioral Health and Interventions(9)

Publications97 total

Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence
Journal of Interactive Marketing·2025· 1 cited
Advances in Consumer Research
2025· 13.5k cited
AI-Driven Branding
2025
Challenges and Issues in Online IEPs: A Case Study in Turkish Higher Education
2025
Teachers' Opinions on Intercultural Competence: A Focus On Instagram
Innovational Research in ELT·2024Open Access
The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal
International Journal of Consumer Studies·2024· 14 citedOpen Access
Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises
Journal of International Marketing·2023· 11 cited
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation
International Journal of Research in Marketing·2023· 48 citedOpen Access
Branding and Corporate Social Responsibility (CSR)*
Psychology Press eBooks·2023· 10 cited
Yüksek ve Düşük Uyarılma Durumlarında Yaşanan FOMO (Gelişmeleri Kaçırma Korkusu)’nun Tüketicilerin Ürün ve Deneyim Tercihlerine Etkisi
DergiPark (Istanbul University)·2023Open Access
Advertising Inauthentic Experiences Based on Attitude Functions
European Advertising Academy·2023· 1 citedOpen Access
Being observed in the digital era: Conceptualization and scale development of the perception of being observed
Psychology and Marketing·2022· 11 citedOpen Access
Are 1-endings the new 9-endings? An alternative for generating price discount perceptions
Journal of Retailing and Consumer Services·2022· 9 cited
Understanding the feeling of missing out: A temporal perspective
Personality and Individual Differences·2021· 5 cited
Competing with or Against Cozmo, the Robot: Influence of Interaction Context and Outcome on Mind Perception
International Journal of Social Robotics·2020· 24 cited
Responses to replica (vs. genuine) touristic experiences
Annals of Tourism Research·2020· 12 cited
A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences
PLoS ONE·2020· 76 citedOpen Access
A Construal Level Account of the Impact of Religion and God on Prosociality
Personality and Social Psychology Bulletin·2020· 15 cited
When Consumers Prefer Bundles with Noncomplementary Items to Bundles with Complementary Items: The Role of Mindset Abstraction
Journal of Consumer Psychology·2019· 24 cited
Like, Follow, Share or Tweet? English Instructors' Use of Social Networking Sites for Professional Development
Language and Technology·2019
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Frequent Co-authors

Durairaj Maheswaran(8), Gülen Sarial‐Abi(8), Ceren Hayran(7), Yeosun Yoon(5), Vicki G. Morwitz(3), Vanitha Swaminathan(3), Deniz Lefkeli(3), Mustafa Karataş(3), Jacob Jacoby(3), Maureen Morrin(3), Alfred Kuß(3), Eda Sayın(3), John Lynch(2), Joseph W. Alba(2), Aradhna Krishna(2), Lalin Anik(2), James Jaccard(2), Ezgi Merdin‐Uygur(2), Cornelia C Otnes(1), Rui Zhu(1)