Eda Sayın

IE University — Spain

Business, Management and Accounting · Social Sciences

7h-index365citations21works3.62yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(12), Digital Marketing and Social Media(4), Consumer Retail Behavior Studies(3), Multisensory perception and integration(3), Customer Service Quality and Loyalty(2)

Publications21 total

Brand communications with self-directed negative messages: A conceptual framework and research agenda
AMS Review·2025
“Less Is More” for Health: How Minimalism Reshapes Food Consumption Patterns and Preferences
Psychology and Marketing·2025· 2 citedOpen Access
Impressive insults: How do consumers respond to self‐deprecating advertisements?
Psychology and Marketing·2024· 2 citedOpen Access
The impact of individual differences in the holistic-analytic thinking style and product incongruences on word of mouth / <i>El efecto de las diferencias individuales en el estilo de pensamiento holístico-analítico y las incongruencias del producto en el boca a boca</i>
International Journal of Social Psychology Revista de Psicología Social·2024Open Access
The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal
International Journal of Consumer Studies·2024· 14 citedOpen Access
Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises
Journal of International Marketing·2023· 11 cited
The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses
European Journal of Marketing·2022· 11 cited
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Psychology and Marketing·2021· 6 citedOpen Access
Is Fast Feminine? the Effect of Speed of Observed Hand-Motor Actions on Consumer Judgment and Behaviors
ACR North American Advances·2020
Can luxury brands be ethical? Reducing the sophistication liability of luxury brands
Journal of Cleaner Production·2019· 43 citedOpen Access
Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior
ACR North American Advances·2018
Finding the Right Corporate Social Responsibility: How Identity Goals Influence Brand Csr Strategies
ACR North American Advances·2016
List of Contributors
Elsevier eBooks·2016
Sensory and neuromarketing: about and beyond customer sensation a aBoth authors contributed equally. Author names are in alphabetical order.
Elsevier eBooks·2016· 6 cited
“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces
International Journal of Research in Marketing·2015· 68 citedOpen Access
Feeling Attached to Symbolic Brands within the Context of Brand Transgressions
2015· 28 cited
Perceived Safety Measure
PsycTESTS Dataset·2015
Sound and Safe: the effect of ambient sound on perceived safety of public spaces
RePEc: Research Papers in Economics·2014
When “My” Brand Extends to Incongruent Categories: Effect of Lack of Fidelity on Consumers Attitudes
ACR North American Advances·2014
Smellizing Cookies and Salivating: A Focus on Olfactory Imagery
Journal of Consumer Research·2013· 168 cited
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Frequent Co-authors

Aradhna Krishna(5), Sumit Malik(5), Zeynep Gürhan‐Canlı(4), Nilüfer Z. Aydınoğlu(4), Caroline Ardelet(3), Gwenaëlle Briand Decré(3), Alain Goudey(3), Maureen Morrin(2), Diego Costa Pinto(2), Márcia Maurer Herter(2), Dilney Gonçalves(2), Kriti Jain(2), Vaishnavi Kale(2), Ayşegül Özsomer(1), David Santos(1), Blanca Requero(1), Antti Knaapila(1), Christine Baly(1), Loïc Briand(1), Marie‐Claude Brindisi(1)