Márcia Maurer Herter

University of LisbonPortugal

Business, Management and Accounting · Social Sciences

16h-index1.5kcitations62works2.32yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(19), Environmental Sustainability in Business(9), Customer Service Quality and Loyalty(8), Consumer Retail Behavior Studies(8), Digital Marketing and Social Media(7)

Publications62 total

Journal of Consumer Behaviour·2024· 8 citedOpen Access
Journal of Service Research·2022· 97 citedOpen Access
Developments in marketing science: proceedings of the Academy of Marketing Science·2022Open Access
Developments in marketing science: proceedings of the Academy of Marketing Science·2022· 4 citedOpen Access
Developments in marketing science: proceedings of the Academy of Marketing Science·2022Open Access
Marketing Intelligence & Planning·2021· 13 citedOpen Access
Journal of Business Research·2020· 40 citedOpen Access
Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)·2020Open Access
Journal of Hospitality & Tourism Research·2020· 32 citedOpen Access
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Frequent Co-authors

Diego Costa Pinto(33), Adilson Borges(11), Th. Harder(8), Walter Meucci Nique(6), Anna S. Mattila(6), Patrícia Rossi(5), Wagner Júnior Ladeira(4), Mário B. Ferreira(4), Fernando de Oliveira Santini(3), Dilney Gonçalves(3), Saleh Shuqair(3), N. Leipner(3), K. Lackner(3), Mellina da Silva Terres(3), K. Lackner(3), Diogo Hildebrand(2), Cristiane Pizzutti dos Santos(2), Jerônimo C. Soro(2), Eda Sayın(2), Paulo Rita(2)