Ceren Hayran

Özyeğin University — Turkey

Business, Management and Accounting · Social Sciences

9h-index538citations20works5.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(10), Digital Marketing and Social Media(10), Cultural Differences and Values(3), Media Influence and Health(3), Customer Service Quality and Loyalty(2)

Publications20 total

Postmodern consumer identity projects on social media: Skincare consumer tribe
Business And Management Studies An International Journal·2025· 1 citedOpen Access
Social media influencer marketing: the role of influencer type, brand popularity, and consumers’ need for uniqueness
International Journal of Advertising·2025· 9 cited
Impact of the Number of Followers and Social Interaction in Social Media Influencer Marketing Success
İnternet uygulamaları ve yönetimi/internet uygulamalarý ve yönetimi·2023Open Access
Yüksek ve Düşük Uyarılma Durumlarında Yaşanan FOMO (Gelişmeleri Kaçırma Korkusu)’nun Tüketicilerin Ürün ve Deneyim Tercihlerine Etkisi
DergiPark (Istanbul University)·2023Open Access
Impact of the number and congruence of co-branding partners on evaluations of the strength and uniqueness of a focal brand’s core associations
2023Open Access
ORTAK MARKA ORTAKLARININ SAYISININ VE UYUMUNUN BİR ODAK MARKANIN TEMEL ÇAĞRIŞIMLARININ GÜCÜ VE BENZERSİZLİĞİ ÜZERİNDEKİ ETKİSİ
Pazarlama ve Pazarlama Araştırmaları Dergisi·2023Open Access
THE ROLE OF PRESTIGIOUS AND FUNCTIONAL BRAND CONCEPTS IN CONSUMERS’ EVALUATIONS OF CO-BRANDED PARTNERSHIPS
2022Open Access
Impact of social media brand blunders on brand trust and brand liking
International Journal of Market Research·2022· 11 cited
Understanding the feeling of missing out: A temporal perspective
Personality and Individual Differences·2021· 5 cited
Message Framing Effects on Individuals' Social Distancing and Helping Behavior During the COVID-19 Pandemic
Frontiers in Psychology·2021· 56 citedOpen Access
Well-Being and Fear of Missing Out (FOMO) on Digital Content in the Time of COVID-19: A Correlational Analysis among University Students
International Journal of Environmental Research and Public Health·2021· 117 citedOpen Access
A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences
PLoS ONE·2020· 76 citedOpen Access
Consumer Reactions to Social Media Brand Blunders
ACR North American Advances·2020
Consumers and Brands across the Globe: Research Synthesis and New Directions
Journal of International Marketing·2017· 154 citedOpen Access
Multiple shades of culture: insights from experimental consumer research
2017· 1 cited
Exploring the Antecedents and Consumer Behavioral Consequences of “Feeling of Missing Out (FOMO)” (Abstract)
Developments in marketing science: proceedings of the Academy of Marketing Science·2017· 17 cited
Culture and Branding
2017· 6 cited
7-L: Role of Arousal in Experiencing Feeling of Missing Out
ACR North American Advances·2017
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
AMS Review·2016· 51 cited
How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective
Journal of Consumer Research·2015· 34 cited

Frequent Co-authors

Zeynep Gürhan‐Canlı(10), Melis Ceylan(5), Gülen Sarial‐Abi(4), Lalin Anik(3), Vanitha Swaminathan(1), Umut Kubat(1), Ceyda Sinağ(1), Ayşegül Toker(1), Ali Çoşkun(1)