Ayşegül Toker

Sabancı Üniversitesi — Turkey

Social Sciences · Social Sciences

14h-index901citations31works0.52yr avg
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Research Topics

Digital Marketing and Social Media(18), Technology Adoption and User Behaviour(12), Knowledge Management and Sharing(5), Impact of Technology on Adolescents(3), Scheduling and Optimization Algorithms(3)

Publications31 total

Measuring motives for YouTube video consumption: An updated uses and gratifications scale and the impact of past view counts on users' viewing decisions
Business And Management Studies An International Journal·2025Open Access
Postmodern consumer identity projects on social media: Skincare consumer tribe
Business And Management Studies An International Journal·2025· 1 citedOpen Access
ADOPTION ATTITUDE AND CONTINUANCE INTENTION TO ONLINE FINFLUENCER VIDEO USAGE: THE ROLE OF TRUST
2023· 1 citedOpen Access
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics
International Journal of Sports Marketing and Sponsorship·2022· 15 citedOpen Access
Continuance intention in gamified mobile applications: A study of behavioral inhibition and activation systems
International Journal of Information Management·2021· 50 cited
LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING
Global Fashion Management Conference·2020
Predicting consumer personality traits in the sharing economy: The case of Airbnb
Applied marketing analytics·2019· 4 cited
Mobile Marketing: Fundamentals and Strategy
2019· 32 cited
DETERMINANTS OF CONSUMERS’ PERSONAL HEALTH TECHNOLOGY USAGE INTENTIONS1
DergiPark (Istanbul University)·2018· 1 cited
A PERCEIVED SERVICE QUALITY MODEL IN SHARING ECONOMY: THE CASE OF AIRBNB
Global Fashion Management Conference·2018· 1 cited
Social media adoption: A process-based approach
Journal of Organizational Computing and Electronic Commerce·2016· 20 cited
Self-Disclosure on Social Networking Sites
Social Behavior and Personality An International Journal·2015· 59 citedOpen Access
Sharing Turns to Scaring: Explaining Apple Versus Android Brand Community Conflict
ACR North American Advances·2015· 1 cited
Location sharing on social networks: implications for marketing
Marketing Intelligence & Planning·2014· 24 cited
Social Network Citizenship
IGI Global eBooks·2014· 5 cited
CHALLENGES AND OPPORTUNITIES OF AN IS PHD PROGRAM IN AFRICA
Journal of the Association for Information Systems·2014
Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment
Electronic Commerce Research and Applications·2012· 100 citedOpen Access
The effect of customer relationship management adoption in business‐to‐business markets
Journal of Business and Industrial Marketing·2012· 113 cited
Social Network Citizenship
IGI Global eBooks·2011· 6 cited
Cember.net
IGI Global eBooks·2011
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Frequent Co-authors

Kaan Varnalı(5), Mina Seraj(4), Cengiz Yılmaz(3), Murat Açar(3), Ali Çoşkun(3), Ramazan Yavuz(2), Stefan Koch(2), Suna Kondakci(2), Nesim Erkip(2), Emine Çiğdem Canatan(2), Arzu Ýþeri- Say(2), Nihan Çolak-Erol(2), U. Zeynep Ata(1), T.C.E. Cheng(1), Bertrand M.T. Lin(1), Elif Tuğba Aydınlıyurt(1), Nazım Taşkın(1), Shane Scahill(1), Arzu İşeri‐Say(1), Deniz Kantur(1)