Cengiz Yılmaz

İzmir University of Economics — Turkey

Business, Management and Accounting · Social Sciences

25h-index2.5kcitations76works0.02yr avg
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Research Topics

Customer Service Quality and Loyalty(18), Innovation and Knowledge Management(11), Consumer Behavior in Brand Consumption and Identification(10), Digital Marketing and Social Media(10), Technology Adoption and User Behaviour(7)

Publications76 total

Enhancing Fundus Image Quality for Improved Age-Related Macular Degeneration Detection using Deep Learning
2025
Antecedents of Private-Label Brand Purchase Intention: An Experimental Analysis
Journal of International Consumer Marketing·2021· 7 cited
A typology of personalisation practices in marketing in the digital age
Journal of Marketing Management·2021· 60 cited
The Differentiation of Parental Satisfaction with the Spatial Features of Public Primary Schools: The Case of Pendik, Istanbul
Iconarp International J of Architecture and Planning·2021· 2 citedOpen Access
Discussing Future Role of Social Media on Construction and Project Management through Evaluation of Students Attitudes
Artium·2020
Comparing the Turkish and Russian Economies by the Using of Input-Output Analysis
Uluslararası Avrasya ekonomileri konferansı·2019Open Access
Innovative Capability, Innovation Strategy and Market Orientation: An Empirical Analysis in Turkish Software Industry
Series on technology Management·2019· 58 cited
Mobile Marketing: Fundamentals and Strategy
2019· 32 cited
Effects of Customer Complaint Management Quality on Business Performance in Service Businesses
Bogazici Journal·2018· 6 citedOpen Access
YÖNETİM BİLİMLERİ VE PAZARLAMA ALANINDA BAĞIMSIZ DEĞİŞKENLERİN KARŞILAŞTIRILMASI VE BASTIRICI ETKİ TESPİTİ
International Journal of Management Economics and Business·2017· 3 cited
RELATIVE EFFECTS OF TRUST AND SERVICE QUALITY ASSESMENTS ON PERCEPTIONS OF RELATIONSHIP QUALITY IN INTERFIRM RELATIONS IN THE CONTEXT OF CONVENTIONAL DISTRIBUTION CHANNELS
2017· 1 cited
Katılım Düzeyi SeçenekSayısınınİncelenmesi: Optimal Katılım Düzeyi SeçenekSayısına İlişkin Bir Çıkarım - Analysis Of The Point Scale Range: An Inference On Optimal Point Scale Range
Journal of Business Research - Turk·2017· 3 citedOpen Access
Katılım Düzeyi Seçenek Sayısının İncelenmesi: Optimal Katılım Düzeyi Seçenek Sayısına İlişkin Bir Çıkarım1
OpenMETU (Middle East Technical University)·2017Open Access
EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY
Journal of Business Economics and Management·2016· 12 citedOpen Access
A Case Study of the Mediating Role of Innovation on the Relationship Between Environmental Uncertainty, Market Orientation, and Firm Performance
International Journal of Innovation and Technology Management·2016· 11 citedOpen Access
Kurumlar-Arası Sistem Kullanımının İşletme Performansı Üzerindeki Etkisinde Tedarik Zinciri İşbirliğinin Aracılık Rolünün Analizi: Türk İnşaat Sektöründe Bir Uygulama
Yönetim ve Ekonomi Dergisi·2016· 1 citedOpen Access
An asymmetric configural model approach for understanding complainer emotions and loyalty
Journal of Business Research·2016· 8 citedOpen Access
İnternet Üzerinden Alışveriş Niyetini Etkileyen Faktörlerin Genişletilmiş Teknoloji Kabul Modeli Kullanarak İncelenmesi Ve Bir Model Önerisi (An Investigation And A Model Suggestion For Factors Affecting Online Shopping Intention Using Extended Technology
Yönetim ve Ekonomi Dergisi·2015· 20 citedOpen Access
How do firms benefit from customer complaints?
Journal of Business Research·2015· 73 citedOpen Access
Cognitive and affective constituents of the consumption experience in retail service settings: effects on store loyalty
Service Business·2015· 40 citedOpen Access
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Frequent Co-authors

Muzaffer Bodur(6), Lütfihak Alpkan(5), Kaan Varnalı(5), Ebru Tümer Kabadayı(5), Bülent Sezen(4), Ercan Ergün(3), Özlem Özdemir(3), Ayşegül Toker(3), Güven Alpay(3), Gülşen Akman(2), Berna Tarı Kasnakoğlu(2), Alev Koçak Alan(2), Ümit Alnıaçık(2), Çağrı Bulut(2), Volkan Doğan(2), Shelby D. Hunt(1), Nihat Kaya(1), Ali E. Akgün(1), Gary S. Lynn(1), Bülent Sezen(1)