Ümit Alnıaçık

Kocaeli Üniversitesi — Turkey

Business, Management and Accounting · Social Sciences

14h-index1.2kcitations92works0.62yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(18), Digital Marketing and Social Media(12), Corporate Identity and Reputation(12), Media Discourse and Social Analysis(12), Educational Leadership and Administration(11)

Publications92 total

Alıcı-Satıcı İlişkilerinin Etik Yönü: Örgütsel Alıcılar ve Satıcıların Algısal Farklılıkları
International Journal of Entrepreneurship and Management Inquiries·2025Open Access
Akademisyenlerin Otomobil Tercihlerindeki Kriterlerin Çok Kriterli Karar Verme Yöntemleri İle Değerlendirilmesi: C Segmenti Binek Otomobiller Üzerine Bir Araştırma
Kocaeli Üniversitesi Sosyal Bilimler Dergisi·2025Open Access
The Effect of Moral Philosophy on Individual Intentions toward Socially Responsible Tourism Firms
Tripodos·2025· 1 citedOpen Access
How recruitment ad informativeness influence application intentions: mediating role of perceived fit and moderating role of employment experience
Human Resources Management and Services·2025Open Access
Örgütsel Alıcılar ve Satıcılar Arasındaki İlişkilerde Pazarlama Etiğine Yönelik Algılamalar
Kocaeli Üniversitesi - AVESİS·2024
Interactive effects of market orientation, innovation orientation and sales control systems on firm performance in B2B markets
Asia Pacific Journal of Marketing and Logistics·2024· 3 cited
AMACA YÖNELİK PAZARLAMA VE TÜKETİCİ TERCİHLERİ: MARKA BİLİNİRLİĞİ, BAĞIŞ ÇERÇEVELEMESİ VE MARKAYA YÖNELİK TUTUMUN ROLÜ
Pazarlama ve Pazarlama Araştırmaları Dergisi·2024Open Access
Employer branding dimensions: An adapted scale for Eastern Europe
Journal of Strategic Marketing·2023· 10 citedOpen Access
How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study
Journal of Business Research·2022· 21 cited
The moderating role of message framing on the links between organizational identification and unethical pro-organizational behavior
Management Research Review·2021· 27 citedOpen Access
Corporate Social Responsibility and Employer Attractiveness: An International Perspective
Kocaeli Üniversitesi - AVESİS·2021
Turkey
CSR, sustainability, ethics & governance·2021
Drivers and consequences of customer participation into value co-creation: a field experiment
Journal of Product & Brand Management·2020· 43 cited
The moderating role of personal value orientation on the links between perceived corporate social performance and purchase intentions
Corporate Social Responsibility and Environmental Management·2020· 8 cited
Likert Ölçeklerinde Etiketleme Kararları: Kullanılan Etiketler Ölçüm Sonuçlarına Etkiler mi?
Adıyaman üniversitesi sosyal bilimler enstitüsü dergisi/Adıyaman üniversitesi sosyal bilimler enstitisü dergisi·2019· 9 citedOpen Access
PAZARLAMA ETİĞİ VE KURUMSAL SOSYAL SORUMLULUK BAĞLAMINDA GÜVEN, İTİBAR, MEMNUNİYET VE AĞIZDAN AĞIZA PAZARLAMA DEĞİŞKENLERİNİN İNCELENMESİ: TURKCELL ÖRNEĞİ
Kocaeli Üniversitesi - AVESİS·2019
CEP TELEFONU SEKTÖRÜNDE MARKA BEĞENİLİRLİĞİNİNBELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA
Kocaeli Üniversitesi - AVESİS·2019
Examining effects of service quality and hotel image on customer satisfaction from the perspective of consumption motivations.
2019· 3 cited
Şehire ve Şehirde Yaşayanlara Yönelik Algının Davranışsal Niyetler Üzerindeki Etkisi: Kandıra İlçesi Örneği
Kocaeli Üniversitesi - AVESİS·2019
CONSUMER REGRET ARISING FROM SUB-OPTIMAL CONDITIONS IN STOCK- OUT SITUATIONS AND ITS’ INFLUENCE ON BRAND LOYALTY
International Journal of Management and Administration·2019· 1 citedOpen Access
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Frequent Co-authors

Esra Alnıaçık(11), Fatih Koç(7), Kültigin Akçin(7), Volkan Özbek(6), Mehmet Emin Akkılıç(6), Serhat Erat(5), İnci Dursun(3), Filiz Koç(3), Nurullah Genç(2), Cengiz Yılmaz(2), Caner Giray(2), Aydem Çiftçioğlu(2), İsmail Özel(2), İlbey Varol(2), FATİH KOÇ(2), ESRA ALNIAÇIK(2), Eda Kaş(1), Erşan Ciğerim(1), Orkun Bayram(1), Mevlüdiye Güzel(1)