Susan M. Broniarczyk

The University of Texas at Austin — United States

Business, Management and Accounting · Social Sciences

29h-index4.9kcitations61works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(17), Consumer Market Behavior and Pricing(15), Decision-Making and Behavioral Economics(14), Economic and Environmental Valuation(9), Cultural Differences and Values(9)

Publications61 total

I share, therefore I know? Sharing online content ‐ even without reading it ‐ inflates subjective knowledge
Journal of Consumer Psychology·2022· 21 citedOpen Access
I Share, Therefore I Know? Sharing Online Content — Even Without Reading It — Inflates Subjective Knowledge
SSRN Electronic Journal·2022· 4 citedOpen Access
Multitasking as Consumer Compensatory Control
Journal of Consumer Research·2021· 29 citedOpen Access
Guilty Pleasures: Consumers Choosing Identity Conflicting Behaviors
ACR North American Advances·2020
“Sharing without Reading” on Social Media Leads to Inflated Subjective Knowledge
2017
Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices
Journal of Marketing Research·2016· 92 cited
Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in Their Gift Choices
SSRN Electronic Journal·2016Open Access
Juggling When Low in Control: the Effects of Control on Choice to Multitask
ACR North American Advances·2016
Product Assortment
2015· 7 cited
From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
Journal of Consumer Research·2014· 58 cited
Decision Difficulty in the Age of Consumer Empowerment
SSRN Electronic Journal·2014Open Access
Decision Difficulty in the Age of Consumer Empowerment
Journal of Consumer Psychology·2014· 228 cited
Self-Identity and Consumer Behavior Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal Self-Affirmation through the Choice of Highly Aesthetic Products It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association
Journal of Consumer Research·2013· 43 cited
Plan Format and Participation in 401(k) Plans: The Moderating Role of Investor Knowledge
Journal of Public Policy & Marketing·2012· 51 cited
Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty
Journal of Consumer Psychology·2012· 67 cited
Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
Journal of Marketing Research·2012· 45 cited
So near and yet so far: The mental representation of goal progress.
Journal of Personality and Social Psychology·2012· 125 cited
Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty
SSRN Electronic Journal·2012· 10 citedOpen Access
Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
SSRN Electronic Journal·2011· 13 citedOpen Access
Fund assortments, gender, and retirement plan participation
International Journal of Bank Marketing·2011· 11 cited
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Frequent Co-authors

Maureen Morrin(7), J. Jeffrey Inman(7), Leigh McAlister(6), Joseph W. Alba(5), Jill Griffin(5), Szu‐chi Huang(4), Wayne D. Hoyer(3), Morgan K. Ward(3), Barbara E. Kahn(3), Andrew D. Gershoff(3), Gerald Häubl(3), Joseph K. Goodman(3), Terence A. Shimp(2), Joel E. Urbany(2), Peter West(2), Ying Zhang(2), Tülin Erdem(2), Joffre Swait́(2), Michael P. Keane(2), John Roberts(2)