Tülin Erdem

Tisch Hospital — United States

Business, Management and Accounting · Social Sciences

31h-index9.7kcitations93works2.42yr avg
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Research Topics

Consumer Market Behavior and Pricing(66), Innovation Diffusion and Forecasting(28), Consumer Behavior in Brand Consumption and Identification(26), Digital Marketing and Social Media(18), Economics of Agriculture and Food Markets(16)

Publications93 total

Search in service of choice: An agenda for comparing, extending, and integrating consumer search models
International Journal of Research in Marketing·2025Open Access
Customer return rate evolution
International Journal of Research in Marketing·2025· 1 citedOpen Access
Search in Service of Choice: An Agenda for Integrating Consumer Search Models
2025Open Access
An Explainable and Theory-Driven Deep Learning Architecture for Consumer Search and Consideration Sets
SSRN Electronic Journal·2025Open Access
The Usage and Impact of Differentiation: Evidence from an Online EdTech Platform
SSRN Electronic Journal·2025Open Access
Search in Service of Choice
2024Open Access
Search in Service of Choice: An Agenda for Integrating Consumer Search Models
2024Open Access
Prior Information and Consumer Search: Evidence from Eye Tracking
Management Science·2024· 18 cited
Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption
Quantitative Marketing and Economics·2023· 7 cited
Branding and Brand Equity Models
World Scientific-Now Publishers series in business·2023
Utility-Based Models of Brand Equity
Psychology Press eBooks·2023· 2 cited
Attention Trajectories Capture Utility Accumulation and Predict Brand Choice
Journal of Marketing Research·2022· 27 citedOpen Access
Prior Information and Consumer Search: Evidence from Eye-Tracking
SSRN Electronic Journal·2022· 11 citedOpen Access
History of the Marketing Department and Its Doctoral Program—1900 to 2021
Customer Needs and Solutions·2021
An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
Carolina Digital Repository (University of North Carolina at Chapel Hill)·2021Open Access
Social Responsibility and Brand Equity in the Era of Brands With a Social Purpose: Does Helping Refugees Help Brands?
SSRN Electronic Journal·2021Open Access
Attention Trajectories Predict Brand Choice
SSRN Electronic Journal·2021· 3 citedOpen Access
Customer Return Rate Evolution
SSRN Electronic Journal·2021Open Access
How much do consumers know about the quality of products? Evidence from the diaper market
Japanese Economic Review·2019· 11 cited
Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption
SSRN Electronic Journal·2018· 5 citedOpen Access
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Frequent Co-authors

Michael P. Keane(15), Joffre Swait́(11), Baohong Sun(8), Andrew T. Ching(7), Ana Valenzuela(3), Zhao Ying(3), Jordan J. Louviere(2), Pradeep K. Chintagunta(2), Peter E. Rossi(2), Michel Wedel(2), T. Sabri Öncü(2), Judi Strebel(2), Ron Shachar(2), Keisha M. Cutright(2), Gavan J. Fitzsimons(2), Russell S. Winer(2), Sha Yang(2), Yi Zhao(2), Rik Pieters(2), Michael L. Katz(2)