Ana Valenzuela

Baruch College — United States

Business, Management and Accounting · Social Sciences

17h-index2.6kcitations68works16.12yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Behavior in Brand Consumption and Identification(19), Cultural Differences and Values(10), Digital Marketing and Social Media(9), Experimental Behavioral Economics Studies(7), Social and Intergroup Psychology(6)

Publications68 total

EXPRESS: Theory of Machine: Lay Beliefs About Algorithmic Data Processing Drive Recommendation Acceptance
Journal of Interactive Marketing·2026
Mirror, Mirror on the Call. How Video Conferencing Shapes Self-Efficacy
SSRN Electronic Journal·2026Open Access
Not all AI is created equal: A meta-analysis revealing drivers of AI resistance across markets, methods, and time
International Journal of Research in Marketing·2025· 16 citedOpen Access
Mirror, Mirror on the Call. How Video Conferencing Shapes Self-Efficacy
SSRN Electronic Journal·2025Open Access
Metaphysical deterrents to providers’ participation in the sharing economy: The role of peer‐to‐peer contagion
Psychology and Marketing·2024· 1 citedOpen Access
AI and culture: Culturally dependent responses to AI systems
Current Opinion in Psychology·2024· 61 cited
More than just your name: Public donations drive inferences of egoistic and altruistic motives
Psychology and Marketing·2024· 3 citedOpen Access
How Artificial Intelligence Constrains the Human Experience
Journal of the Association for Consumer Research·2024· 48 cited
Intimate Transportation: The Persuasive Role of Personal Narratives in Online Reviews
Journal of the Association for Consumer Research·2023· 4 cited
The effect of anthropomorphized technology failure on the desire to connect with others
Psychology and Marketing·2022· 15 cited
Sharing is not always caring: How sharing labels encourage personal consumption as a response to the threat of others
Journal of Consumer Psychology·2022· 3 cited
An Integrative Framework of Technology-Driven Constraints on Consumer Behavior
SSRN Electronic Journal·2021Open Access
Consumer Responses to Haptic Sensing of Movement in Mobile Advertising
ACR North American Advances·2020
Experiential Effects of Device-Dependent Voice Interactions: Resolving the Power Imbalance Between Voice-Assistants and Users
Alexandria (UniSG) (University of St.Gallen)·2020
Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback
Journal of Consumer Research·2019· 69 citedOpen Access
Impact of vertical line extensions on brand attitudes and new extensions
European Journal of Marketing·2019· 15 cited
The Persuasive Power of Online Social Presence
ACR North American Advances·2019
What Goes Around, Comes Around: How Beliefs in Karma Influence the Use of Word of Mouth for Self-Enhancement
Journal of the Association for Consumer Research·2018· 15 cited
The Cake Looks Yummy on the Shelf up There: The Interactive Effect of Retail Shelf Position and Consumers’ Personal Sense of Power on Indulgent Choice
Journal of Retailing·2018· 16 cited
A Tactile Toolbox: Documenting Consumer Responses to Haptic Feedback in Advertising
ACR European Advances·2018· 2 cited
page 1 of 4Next →

Frequent Co-authors

Priya Raghubir(9), Rhonda Hadi(5), Tülin Erdem(4), Joydeep Srivastava(4), Joffre Swait́(3), Sankar Sen(3), Seonsu Lee(3), Ravi Dhar(2), Barbara A. Mellers(2), Nora Lado(2), Ester Martínez Ros(2), Christian Hildebrand(2), Apiradee Wongkitrungrueng(2), Lama Lteif(2), Maria Galli(2), Zhao Ying(1), Florian Zettelmeyer(1), Judi Strebel(1), Diogo Hildebrand(1), Yoshiko DeMotta(1)