Business, Management and Accounting · Social Sciences
27h-index3.5kcitations66works1.52yr avg
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Research Topics
Consumer Market Behavior and Pricing(29), Electoral Systems and Political Participation(13), Digital Platforms and Economics(13), Media Influence and Politics(12), Consumer Behavior in Brand Consumption and Identification(11)
Publications66 total
Scientific American·2025
The Journal of Positive Psychology·2024· 3 citedOpen Access
SSRN Electronic Journal·2022· 1 citedOpen Access
International Journal of Research in Marketing·2021
Management Science·2020· 9 cited
Journal of Marketing Research·2020· 17 citedOpen Access
International Journal of Research in Marketing·2019· 83 citedOpen Access
SSRN Electronic Journal·2015· 8 citedOpen Access
Marketing Science·2014· 64 cited
Management Science·2014· 38 citedOpen Access
When Kerry Met Sally: Politics and Perceptions in the Demand for Movies - Online Appendix
2014
Journal of Experimental Psychology General·2014· 28 cited
Advertising and Consumers' Communications
2013· 2 cited
Journal of Marketing Research·2013· 438 cited
SSRN Electronic Journal·2013· 11 citedOpen Access
Marketing Science·2012· 95 cited
Marketing Letters·2012· 35 cited
Session at the 8th Triennial Choice Symposium
2012
Finding Brands and Losing Your Religion
2012
Marketing and Politics: Models, Behavior, and Policy Implications
2011· 2 cited
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Frequent Co-authors
Bharat N. Anand(10), Mitchell J. Lovett(7), Jason M.T. Roos(4), Donald P. Green(3), Renana Peres(3), Barry Nalebuff(3), Ronald L. Goettler(3), Tülin Erdem(3), Keisha M. Cutright(3), Gavan J. Fitzsimons(3), Carl F. Mela(3), Gil Appel(2), Nickolay Moshkin(2), Dmitri Byzalov(2), Brett R. Gordon(2), Kevin Arceneaux(2), Sridhar Moorthy(2), Michael Peress(2), Akshay R. Rao(2), Subrata K. Sen(2)