Yi Zhao

Dalhousie University — Canada

Business, Management and Accounting · Social Sciences

11h-index755citations48works0.72yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Market Behavior and Pricing(13), Digital Marketing and Social Media(4), Digital Platforms and Economics(4), Educational Reforms and Innovations(4), Higher Education and Teaching Methods(4)

Publications48 total

Research on the Development Trends of Open-World Anime Games in the Chinese Market
Advances in Economics Management and Political Sciences·2024Open Access
Assessment of environmental pollution in rural tourism based on random forest algorithm
International Journal of Sustainable Development·2024· 1 cited
Assessment of environmental pollution in rural tourism based on random forest algorithm
International Journal of Sustainable Development·2024· 1 cited
A dynamic model of the contract length and early termination: The roles of technology evolution and pricing strategy
Journal of Business Research·2023· 3 cited
A Review on the Overall Optimization of Production–Living–Ecological Space: Theoretical Basis and Conceptual Framework
Land·2022· 96 citedOpen Access
A Dynamic Model of Player Level-Progression Decisions in Online Gaming
Management Science·2022· 14 cited
Practical Analysis of Wechat Service in University Library Management
The Frontiers of Society Science and Technology·2022Open Access
Management and Construction of Books and Materials in Colleges and Universities in the Network Era
The Frontiers of Society Science and Technology·2022Open Access
Exploring the Ideological and Political Elements in the Research Process of Vitamin B<sub>12</sub>
University Chemistry·2021Open Access
Practice and Reflection of Course Ideology and Politics in the Teaching of Analytical Chemistry
University Chemistry·2021
Behavior of HCR semi-rigid joints under complex loads and its effect on stability of steel cooling towers
Engineering Structures·2020· 11 cited
Experimental and numerical study of new connection systems for a large-span hyperbolic steel cooling tower
Engineering Structures·2019· 11 cited
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry
Journal of Marketing Research·2016· 28 cited
Values of Patents in the Development of High Technology Firms:Modelling and Simulation with Real Option Pricing driven by the Jump-Diffusion Process
Xitong Guanli Xuebao·2015
Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data
Journal of Marketing Research·2014· 24 cited
The Study of Deformation Law of a Super Deep Foundation Pit in the Process of Dismantling the Inner Support
Applied Mechanics and Materials·2014
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
International Journal of Pharmaceutical and Healthcare Marketing·2014· 3 cited
The influence of micro-blog reputation on garment companies' Online shopping sale
2014
The Effect of Affordable Care Act on the Competition in the Post Patent Ethical Drug Market
SSRN Electronic Journal·2013Open Access
Modeling Consumer Learning from Online Product Reviews
Marketing Science·2012· 238 cited
page 1 of 3Next →

Frequent Co-authors

Sha Yang(7), Zhao Ying(7), Vishal Narayan(2), Inseong Song(2), Tülin Erdem(2), V. Kumar(2), Ravi Dhar(2), Huihuan Ma(2), Feng Fan(2), Zhiwei Yu(2), Yu Yu(2), Qianying Sheng(2), Wenqing Zhang(2), Lingyi Zhang(2), Junhong Qian(2), Shen Dong(2), Kristiaan Helsen(1), Gang Lin(1), Dong Jiang(1), Jingying Fu(1)