Kristiaan Helsen

Hong Kong University of Science and Technology — Hong Kong

Business, Management and Accounting · Social Sciences

19h-index2.6kcitations40works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(8), Innovation Diffusion and Forecasting(7), Consumer Behavior in Brand Consumption and Identification(5), Management and Marketing Education(5), COVID-19 Pandemic Impacts(4)

Publications40 total

DEPART: Decomposing prices using atheoretical regression trees
International Journal of Research in Marketing·2023· 5 cited
Global marketing management eighth edition
2019
Digital marketing in the global marketplace: Latest developments
Rare & Special e-Zone (The Hong Kong University of Science and Technology)·2019· 1 citedOpen Access
Sustainable Marketing Strategies: Overview
Rare & Special e-Zone (The Hong Kong University of Science and Technology)·2018· 1 citedOpen Access
Global Marketing Management, 7th Edition
Rare & Special e-Zone (The Hong Kong University of Science and Technology)·2016
International Marketing. Exlusive to this version . New chapter structure. Concise Coverage. texbook Manajemen 2015
2015
Global Marketing Management: Sixth edition
2014· 2 cited
Logistics: sourcing and distribution
RMIT Research Repository (RMIT University Library)·2014Open Access
International Entry Strategies
Edward Elgar Publishing eBooks·2012· 6 cited
International entry strategies (forthcoming)
2012
Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis
Journal of Marketing Research·2011· 152 cited
The SAGE Handbook of International Marketing
2009· 41 cited
Pricing in the Global Marketplace
2009· 1 cited
Theoretical Paradigms, Issues, and Debates
2009· 3 cited
International marketing research
RMIT Research Repository (RMIT University Library)·2008Open Access
Market selection and entry strategies
RMIT Research Repository (RMIT University Library)·2008Open Access
Weathering product-harm crises
Journal of the Academy of Marketing Science·2007· 216 citedOpen Access
The Impact of a Product-Harm Crisis on Marketing Effectiveness
Marketing Science·2007· 403 cited
Global Marketing Management Ed. 4
John Wiley & Sons eBooks·2007· 3 cited
the impact of a product-harm crisis on marketing effectiveness
Research portal (Tilburg University)·2006· 19 cited
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Frequent Co-authors

Masaaki Kotabe(11), Marnik G. Dekimpe(7), David C. Schmittlein(4), Harald J. van Heerde(3), Paul E. Green(3), Gary Noble(3), Kamel Jedidi(2), Wayne S. DeSarbo(2), Kathleen Cleeren(2), Hubert Gatignon(2), Erin Anderson(2), Katrijn Gielens(2), Siah Hwee Ang(2), Anthony Pecotich(2), Yi Zhao(1), Zhao Ying(1), Oliver P. Heil(1), Paul E. Green(1), Bruce Shandler(1), Maasaki Kotabe(1)