David C. Schmittlein

Memorial Sloan Kettering Cancer Center — United States

Business, Management and Accounting · Social Sciences

27h-index4.6kcitations56works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(18), Innovation Diffusion and Forecasting(9), Forecasting Techniques and Applications(8), Consumer Behavior in Brand Consumption and Identification(5), Statistical Distribution Estimation and Applications(4)

Publications56 total

David Schmittlein on Marketing
Customer Needs and Solutions·2014· 2 citedOpen Access
A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures
2010
INTERVIEW デイヴィッド・シュミットライン MITスローン経営大学院院長 (雇用大淘汰--人材サバイバル時代が始まった!)
週刊東洋経済·2008
26. It Takes a Hot Goalie to Raise the Stanley Cup
Society for Industrial and Applied Mathematics eBooks·2005· 2 cited
Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green’s Career
International series in quantitative marketing·2004· 1 cited
A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures
Management Science·2003· 22 cited
Cross-National Empirical Generalization in Business Services Buying Behavior
Journal of International Business Studies·2000· 59 cited
The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines
Marketing Science·2000· 121 cited
The Distribution of Survey Contact and Participation in the United States: Constructing a Survey-Based Estimate
Journal of Marketing Research·1999· 27 cited
The Distribution of Survey Contact and Participation in the United States: Constructing a Survey-Based Estimate
Journal of Marketing Research·1999· 63 cited
A Parsimonious Model of SKU Choice: Familiarity-based Reinforcement and Response Sensitivity
1999· 2 cited
Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models
Management Science·1998· 43 cited
It Takes a Hot Goalie to Raise the Stanley Cup
CHANCE·1998· 8 cited
Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Foreign Exchange Services
Purdue e-Pubs (Purdue University System)·1997Open Access
The effect of variety seeking behaviour on optimal product positioning
Applied Stochastic Models and Data Analysis·1996· 4 cited
Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers
European Journal of Operational Research·1994· 24 cited
Customer Base Analysis: An Industrial Purchase Process Application
Marketing Science·1994· 333 cited
Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing
Journal of Marketing Research·1993· 83 cited
Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models
Marketing Science·1993· 305 cited
Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing
Journal of Marketing Research·1993· 272 cited
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Frequent Co-authors

Donald G. Morrison(20), Kristiaan Helsen(4), Vicki G. Morwitz(4), Peter S. Fader(4), Vijay Mahajan(2), Eric T. Bradlow(2), Albert C. Bemmaor(2), Barbara Bickart(2), Erin Anderson(1), Richard Colombo(1), Robert A. Peterson(1), Barbara E. Kahn(1), Roland T. Rust(1), Lee G. Cooper(1), Douglas Bowman(1), John U. Farley(1), Jinho Kim(1), Eric J. Johnson(1), Emine Sarigöllü(1), Teck‐Hua Ho(1)