Barbara Bickart

Boston University — United States

Social Sciences · Social Sciences

19h-index3.6kcitations56works3.02yr avg
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Research Topics

Digital Marketing and Social Media(17), Consumer Behavior in Brand Consumption and Identification(14), Customer Service Quality and Loyalty(8), Survey Methodology and Nonresponse(8), Digital Communication and Language(8)

Publications56 total

Proxy reports of others’ behaviors: when are they more accurate?
The Journal of Marketing Theory and Practice·2024
Unveiling influence: influencer’s sensitive self-disclosure and its persuasive impact
Current Psychology·2024· 6 cited
What Trump understands about using social media to drive attention
OpenBU/Boston University Institutional Repository (Boston University)·2017· 12 cited
The Paradox of Social Television: the Effects of Connectedness and Distraction on Enjoyment
ACR North American Advances·2016· 1 cited
Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content
SSRN Electronic Journal·2015· 1 citedOpen Access
Being a Likable Braggart: How Consumers Use Brand Mentions for Self-presentation on Social Media
SSRN Electronic Journal·2015· 16 citedOpen Access
How social media influencers build a brand following by sharing secrets
2015· 12 cited
Does it pay to beat around the bush? The case of the obfuscating salesperson
Journal of Consumer Psychology·2015· 19 cited
I Do It Out of Love! the Role of Brand Attachment Cues in Consumption Related Bragging
ACR North American Advances·2015
Does Wom Timing Matter? the Impact of Timing of Message on the Effectiveness of Word-Of-Mouth
ACR North American Advances·2014
How Social Media Influencers Build a Brand Following by Sharing Secrets
SSRN Electronic Journal·2014· 3 citedOpen Access
Impact of Consumption Related Bragging of Others on Consumers' Self-Presentation and Self-Perception
ACR North American Advances·2014
The Effect of Time of Message on the Emotional Content of Word-of-Mouth
PsycEXTRA Dataset·2014
Bragging Arms Race: Normalization of Conspicuous Brand Mentions on Social Media
PsycEXTRA Dataset·2014
Sharing Secrets With Strangers on Social Media: By Sharing Secrests, Can You Make Your Word-Of-Mouth More Persuasive?
ACR European Advances·2013· 1 cited
Can Your Business Have One Million Friends?
Advances in marketing, customer relationship management, and e-services book series·2013· 5 cited
Green Eco-Seals and Advertising Persuasion
Journal of Advertising·2012· 179 cited
Perceived helpfulness of online consumer reviews: The role of message content and style
Journal of Consumer Behaviour·2012· 368 cited
Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media
SSRN Electronic Journal·2012· 5 citedOpen Access
Green Eco-Seals and Advertising Persuasion
SSRN Electronic Journal·2012· 17 citedOpen Access
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Frequent Co-authors

Geeta Menon(10), Frédéric F. Brunel(10), Johnny Blair(8), Robert M. Schindler(6), Soyean Kim(6), Seema Pai(6), Carolyn J. Simmons(5), Seymour Sudman(5), Cansu Sogut(4), Lauranne Buchanan(3), Julie A. Ruth(3), Norbert Schwarz(3), Joan M. Phillips(3), Susan Fournier(3), David C. Schmittlein(2), Tejvir Sekhon(2), Remi Trudel(2), John Lynch(1), Maureen Morrin(1), S. Ratneshwar(1)