Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(23), Customer Service Quality and Loyalty(11), Digital Marketing and Social Media(9), Spacecraft Design and Technology(8), Innovation and Socioeconomic Development(7)
Publications68 total
Frequent Co-authors
Cele C. Otnes(10), Bernard L. Simonin(8), José Antônio Rosa(7), Frédéric F. Brunel(3), Christopher P. Blocker(3), Srinivas Sridharan(3), Ahmet Ekici(3), Martina Goudie-Hutton(3), Bige Saatçioğlu(3), Debabrata Talukdar(3), Carlos A. Trujillo(3), Rohit Varman(3), Yuliya Strizhakova(3), Tina M. Lowrey(3), Casey E. Newmeyer(3), Madhu Viswanathan(2), Barbara Bickart(2), Colin Beckwith(2), Rachel Oakley Hsiung(2), William J. Qualls(2)