University of Illinois Urbana-Champaign — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Innovation and Knowledge Management(15), Consumer Behavior in Brand Consumption and Identification(14), Customer Service Quality and Loyalty(13), Innovation Diffusion and Forecasting(12), Digital Marketing and Social Media(9)
Publications70 total
Frequent Co-authors
Jonathan D. Bohlmann(8), José Antônio Rosa(6), Jelena Spanjol(5), Glen L. Urban(4), Gregory J. Fisher(4), Jerome D. Williams(3), Deming Zeng(3), Jongkuk Lee(3), Tanya Tang(3), Fareena Sultan(2), Jae‐Wook Kim(2), Jiho Choi(2), Christopher P. Puto(2), John R. Hauser(2), Bruce D. Weinberg(2), Roberta A. Chicos(2), Jinyan Wen(2), Richard W. Olshavsky(2), Ronald E. Michaels(2), Leona Tam(2)