Leona Tam

University of Technology Sydney — Australia

Psychology · Social Sciences

21h-index2.6kcitations59works0.02yr avg
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Research Topics

Behavioral Health and Interventions(17), Consumer Behavior in Brand Consumption and Identification(16), Decision-Making and Behavioral Economics(7), Digital Marketing and Social Media(7), Psychological Well-being and Life Satisfaction(6)

Publications57 total

The Use of Instagram in Impulsive Fashion Purchases amongst Kazakhstani Centennials
Eurasian Journal of Economic and Business Studies·2023· 2 citedOpen Access
A162 RARE PRESENTATION OF EXTRANODAL NK/T-CELL LYMPHOMA INVOLVING STOMACH AND EYE: CASE REPORT AND LITERATURE REVIEW
Journal of the Canadian Association of Gastroenterology·2023Open Access
A155 ASEPTIC ABSCESS SYNDROME IN INFLAMMATORY BOWEL DISEASE: A CASE REPORT
Journal of the Canadian Association of Gastroenterology·2022· 3 citedOpen Access
The Moderating Effects of Typicality and the Mediating Effects of Advertising Message Involvement on Comparative Advertising
Academy of Marketing Studies journal·2021
Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations
Marketing Letters·2019· 10 citedOpen Access
The Influence of Goal Specificity on Planning Effectiveness: a Meta-Analysis
ACR North American Advances·2018
The Effects of Message Claim Type on Comparative Advertising
DigitalCommons - Kennesaw State University (Kennesaw State University)·2017Open Access
Commentary: Studying Consumer Habits in the Field: Some Suggestions for Conducting Industry-Supported Research
Journal of the Association for Consumer Research·2017· 2 cited
Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing
Journal of Marketing Management·2017· 36 cited
Do You Feel Financially Secured? The Investigation of Economic Indicators and Consequences of Financial Well-Being
DigitalCommons - Kennesaw State University (Kennesaw State University)·2017· 6 citedOpen Access
Studying Consumer Habits in the Field: Some Suggestions for Conducting Industry-Supported Research
SSRN Electronic Journal·2017Open Access
The Good Life: Exploring Value Creation and Destruction in Consumer Well-Being (An Extended Abstract)
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
The Effects of Message Claim Type on Comparative Advertising (pp. 1-2)
2017
Serving yourself: value self-creation in health care service
Journal of Services Marketing·2016· 71 cited
The Ant and the Grasshopper: Understanding Personal Saving Orientation of Consumers
Journal of Consumer Research·2016· 75 cited
Consumer Habit Measure
PsycTESTS Dataset·2016
Differential responses of loyal versus habitual consumers towards mobile site personalization on privacy management
Computers in Human Behavior·2015· 23 citedOpen Access
It’s the Thoughts that Count: Substitution for Goal Striving Actions
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Fit to be Creative: Organization-Employee Congruence on Environmental Values
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 citedOpen Access
The relationship between human capital, value creation and employee reward
Journal of Intellectual Capital·2015· 80 cited
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Frequent Co-authors

Jelena Spanjol(13), Utpal M. Dholakia(10), Vivian W.Y. Tam(8), Ryan T. Howell(4), Wendy Wood(3), William J. Qualls(3), Jonathan D. Bohlmann(3), Tommy Hsu(3), Sunyee Yoon(2), Nancy Wong(2), Nadia Zainuddin(2), Khoa N. Le(2), Hyunjin Kang(2), Wonsun Shin(2), Melissa Guerrero Witt(1), Liyin Shen(1), Yingbo Ji(1), Yuping Liu–Thompkins(1), Kiran Karande(1), Vincent P. Magnini(1)