Tarleton State University — United States
Business, Management and Accounting · Social Sciences
3h-index20citations14works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(7), Digital Marketing and Social Media(3), Psychological Well-being and Life Satisfaction(2), Intellectual Property Rights and Media(2), Innovation and Knowledge Management(1)
Publications14 total
European Journal of Studies in Management and Business·2022· 4 citedOpen Access
The Moderating Effects of Typicality and the Mediating Effects of Advertising Message Involvement on Comparative Advertising
Academy of Marketing Studies journal·2021
Journal of Marketing Development and Competitiveness·2020Open Access
DigitalCommons - Kennesaw State University (Kennesaw State University)·2020Open Access
Journal of Marketing Development and Competitiveness·2018· 2 citedOpen Access
DigitalCommons - Kennesaw State University (Kennesaw State University)·2017· 1 citedOpen Access
DigitalCommons - Kennesaw State University (Kennesaw State University)·2017Open Access
DigitalCommons - Kennesaw State University (Kennesaw State University)·2017· 6 citedOpen Access
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
The Effects of Message Claim Type on Comparative Advertising (pp. 1-2)
2017
Effectiveness of indirect vs. direct comparative advertising: the role of comparison brand usage
HAL (Le Centre pour la Communication Scientifique Directe)·2016
DigitalCommons - Kennesaw State University (Kennesaw State University)·2015· 2 citedOpen Access
Do you feel fin ancially secured? The in vestigation of economic indicators of fin ancial well-being
2015
Frequent Co-authors
Leona Tam(6), Ryan T. Howell(3), Jean-Luc Herrmann(2), Mathieu Kacha(2), Christian Dianoux(2), Hang Yu(1), Yiyuan Zhang(1), Anita Wong(1), Igor Maria De Rosa(1), Han S. Chueh(1), Misha Grigoriev(1), Thomas S. Williams(1), Robert F. Hicks(1), M. Meral Anitsal(1), İsmet Anıtsal(1), Liz C. Alexander(1), Michael Jones(1), Wing Yin(1)