Université de Lorraine — France
Business, Management and Accounting · Social Sciences
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Consumer Behavior in Brand Consumption and Identification(39), Digital Marketing and Social Media(15), Psychology of Social Influence(9), Behavioral Health and Interventions(8), Color perception and design(8)
Publications106 total
Frequent Co-authors
Mathieu Kacha(22), Christian Dianoux(8), Björn Walliser(7), Christian Derbaix(6), Barry J. Babin(5), John B. Ford(4), Gautier Lombard(4), Peter R. Darke(3), Olivier Corneille(3), Alain Bultez(3), Claas Christian Germelmann(2), Laurie A. Babin(2), David J. Ortinau(2), Jérôme Lacœuilhe(2), Abdelmajid Amine(2), Véronique Des Garets(2), Géraldine Michel(2), Youness Chebli(2), Dan Alex Petrovici(2), Jeryl Whitelock(2)