Laurie A. Babin

University of Mississippi — United States

Business, Management and Accounting · Social Sciences

17h-index2.0kcitations35works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(13), Management and Marketing Education(7), Digital Marketing and Social Media(5), Accounting Education and Careers(5), Consumer Perception and Purchasing Behavior(5)

Publications35 total

The effectiveness of brand placements: A meta-analytic synthesis
International Journal of Research in Marketing·2021· 44 cited
ADA Website Accessibility: What Businesses Need to Know
Journal of Management Policy and Practice·2020· 3 cited
Modeling Business Student Satisfaction: Utilitarian Value and Hedonic Value as Drivers of Satisfaction
Marketing Education Review·2020· 14 cited
Hospitalization Rate and Days Spent at Home as Value-Based Outcome Measures for People with Intellectual and Developmental Disability
ICUS and Nursing Web Journal·2020· 2 cited
Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning across Marketing Courses and University Campuses
Developments in marketing science: proceedings of the Academy of Marketing Science·2019
Do Brands Appearing in Textbooks Influence Students? Insights from an Exploratory Study: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017· 1 cited
Do Brands Appearing in Textbooks Influence Students? Insights from an Exploratory Study
HAL (Le Centre pour la Communication Scientifique Directe)·2017
New Technology for Education: Moodle
Developments in marketing science: proceedings of the Academy of Marketing Science·2017· 6 cited
A Comparison of American and Hong Kong Consumers’ Attitudes Toward Product Placement in Movies
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Academicians’ and Practitioners’ Views of Marketing Students’ Required Knowledge and Skills: A Structured Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
A Process for Demonstrating Assurance of Learning for Marketing Majors
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 2 cited
Assurance of Learning: Analysis of a Marketing Core Concepts Exam
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Course Management System: Moodle
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Buy American and Foreign Trade- Dependent Markets: An Analysis of Issues and Remedies
LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)·2013Open Access
How Does Major Source of Funding Affect Where and When College Students Purchase Textbooks
International Journal of Educational Research·2010· 12 cited
Longitudinal Analysis of Viewers‘ Knowledge of and Attitude Toward Super Bowl Advertising
2010
Assurance of Learning for Principles of Marketing Students
Journal of Marketing Education·2009· 30 cited
Brand Placement Recognition
Journal of Promotion Management·2004· 120 cited
Teaching Portfolios: Uses and Development
Journal of Marketing Education·2002· 25 cited
Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value
Journal of Business Research·2001· 271 cited
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Frequent Co-authors

Barry J. Babin(7), Alvin C. Burns(5), Elizabeth K. LaFleur(4), Tará Burnthorne Lopez(4), Jean-Luc Herrmann(3), Mathieu Kacha(3), Nina Krey(3), Abhijit Biswas(2), Ian Brennan(2), Mitch Griffin(2), Christina Chung(2), Sheri Carder(1), Donald P. Robin(1), Khalid M. Dubas(1), James S. Boles(1), Teri Root Shaffer(1), Amy Morgan Tomas(1), Scot Burton(1), Gabriella Arizzi(1), Jake Breitenreiter(1)