University of Mount Olive — United States
Business, Management and Accounting · Social Sciences
8h-index408citations25works0.02yr avg
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Research Topics
Management and Marketing Education(7), Multi-Criteria Decision Making(4), Customer Service Quality and Loyalty(4), Online and Blended Learning(4), Economic and Environmental Valuation(4)
Publications25 total
Innovative Marketing·2017· 1 citedOpen Access
Innovative Marketing·2017Open Access
SHILAP Revista de lepidopterología·2017· 2 citedOpen Access
SHILAP Revista de lepidopterología·2017· 4 citedOpen Access
Innovative Marketing·2016Open Access
Enhancing Student Participation and Course Outcomes in Online Graduate Courses
The Academy of Educational Leadership Journal·2016· 5 cited
SHILAP Revista de lepidopterología·2015· 1 citedOpen Access
An evaluation of the walk-in and online counterparts of the leading U.S. stores
DigitalCommons@Fayetteville State University (Fayetteville State University)·2015
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 1 cited
Theories of justice and moral behavior
Journal of Legal Ethical and Regulatory Issues·2014· 4 cited
Guidelines for Meetings and Presentations in Second Life
The Academy of Educational Leadership Journal·2013· 3 cited
Marketing Intelligence & Planning·2002· 3 cited
How Do Sales Managers Perceive Their Roles
Journal of managerial issues·1999· 6 cited
Journal of Product & Brand Management·1999· 8 cited
International Journal of Advertising·1999· 125 cited
Journal of Marketing for HIGHER EDUCATION·1998· 14 cited
Marketing Education Review·1997· 9 cited
ISAHP proceedings·1996
Industrial Marketing Management·1996· 135 cited
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Frequent Co-authors
James T. Strong(4), Saeed M. Dubas(4), Venkatapparao Mummalaneni(3), Chiang‐nan Chao(3), Ian Brennan(2), Lewis Hershey(2), Laurie A. Babin(1), Eberhard E. Scheuing(1), WaQar Ghani(1), Stanley W. Davis(1), Herbert Katzenstein(1), Sreedhar Kavll(1), Venkat Mummalaneni(1), Catherine T. Atwong(1), Rajiv Mehta(1), Ronald C. Anderson(1), Alan J. Dubinsky(1), Sandra S. Liu(1), Kathy Best(1), Joseph Long(1)