Colorado State University Pueblo — United States
Business, Management and Accounting · Social Sciences
6h-index449citations16works1.32yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(5), Digital Marketing and Social Media(5), Technology Adoption and User Behaviour(2), Creativity in Education and Neuroscience(2), Innovation and Knowledge Management(1)
Publications16 total
International Journal of Internet Marketing and Advertising·2025
Benchmarking An International Journal·2024· 4 cited
International Journal of Internet Marketing and Advertising·2024
The International Review of Retail Distribution and Consumer Research·2021· 1 cited
Global Journal of Management and Marketing·2017· 1 citedOpen Access
Brand Induced Creativity: The Moderating Role of Cognitive Ability on Priming Creativity through Brand Exposure
Academy of Marketing Studies journal·2015· 4 cited
Word-of-Author Advertising in Textbooks: The Role of Brand Familiarity and Placement Repetition on Recall and Recognition
Academy of Marketing Studies journal·2011· 6 cited
International Journal of Advertising·2008· 38 cited
Psychology and Marketing·2006· 60 cited
Journal of Promotion Management·2004· 120 cited
Marketing Intelligence & Planning·2002· 3 cited
International Journal of Advertising·1999· 125 cited
Journal of Macromarketing·1998· 1 cited
Decision Support Systems·1998· 84 cited
Moderators of the complex allegoric advertising execution-brand attitude relationship
UMI Dissertaion Services eBooks·1992
door-in-the-face, that's-not-all, and legitimizing a paltry contribution: peciprocity, contrast effect and social judgment theory explanations
ACR North American Advances·1991· 2 cited
Frequent Co-authors
Khalid M. Dubas(2), Laurie A. Babin(2), Kenneth D. Bahn(2), Juyun Cho(2), Deepinder Bajwa(1), Arun Rai(1), David McCalman(1), He‐Boong Kwon(1), Jooh Lee(1), Emily Mann(1)