Louisiana State University — United States
Business, Management and Accounting · Social Sciences
26h-index3.7kcitations136works0.02yr avg
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Research Topics
Management and Marketing Education(25), Consumer Behavior in Brand Consumption and Identification(24), Digital Marketing and Social Media(12), Educational Games and Gamification(12), Consumer Retail Behavior Studies(12)
Publications136 total
Developments in marketing science: proceedings of the Academy of Marketing Science·2020· 2 cited
EBOOK : Marketing Research, 9th Edition
2020
Journal of Public Policy & Marketing·2019· 10 cited
Journal of Business Research·2019· 456 cited
Marketing Education Review·2018· 53 cited
Journal of Advertising·2017· 235 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 2 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 5 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 7 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
The Changing Academic Environment: What Role Will Experiential Learning Play in the Survival of Higher Education
Developments in Business Simulation and Experiential Learning·2015· 3 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
The Intellectual Structure of ABSEL: A Bibliometeic Study of Author Cocitations over Time
Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference·2014· 2 cited
Managing The Curiosity Gap Does Matter: What Do We Need To Do About It?
Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference·2014· 9 cited
Overcoming Obstacles to a Cross-Global Collaborative Classroom
Developments in Business Simulation and Experiential Learning·2014
Motivating Students: An Initial Attempt to Operationalize the Curiosity Gap Model
Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference·2014· 11 cited
Teaching Experientially With the Madeline Hunter Method: An Application in a Marketing Research Course
Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference·2014· 1 cited
A Seminal Inventory of Basic Research Using Business Simulation Games
Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference·2014· 24 cited
Students as Lab Rats: The Ethics of Conducting Non-Pedagogical Research in the Context of Classroom Simulations and Experiential Learning
Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference·2014· 2 cited
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Frequent Co-authors
James W. Gentry(9), Laura A. Williams(6), Laurie A. Babin(5), Ronald F. Bush(4), Ann Veeck(3), Donald H. Granbois(3), Hongyan Yu(3), John R. Dickinson(3), Xia Liu(2), Yingjian Hou(2), Abhijit Biswas(2), Mary Carolyn Harrison(2), Sanjay Putrevu(2), Thomas Bare(2), Ruth Ann Gentry(2), Michelle D. Steward(2), Liu Xia(1), Hyunju Shin(1), Laura A. Flurry(1), Karl Schuessler(1)