Louisiana Tech University — United States
Business, Management and Accounting · Social Sciences
9h-index739citations10works0.02yr avg
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Consumer Behavior in Brand Consumption and Identification(7), Cultural Differences and Values(3), Customer Service Quality and Loyalty(2), Ethics in Business and Education(2), Gender, Labor, and Family Dynamics(2)
Publications10 total
Journal of Business Research·2021· 36 cited
Journal of Consumer Marketing·2021· 5 cited
The Journal of Marketing Theory and Practice·2015· 50 cited
Journal of Consumer Marketing·2014· 19 cited
Journal of Business Ethics·2011· 113 cited
Journal of Consumer Marketing·2009· 144 cited
Journal of Macromarketing·2008· 50 cited
Journal of Business Research·2006· 104 cited
Journal of Business Research·2003· 116 cited
Consumption Markets & Culture·2003· 102 cited
Frequent Co-authors
Krist Swimberghe(6), Janna M. Parker(2), Ann Veeck(2), Dheeraj Sharma(1), Alvin C. Burns(1), Naihua Jiang(1), Juliann Allen(1)