Janna M. Parker

Business, Management and Accounting · Social Sciences

8h-index307citations27works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(8), Digital Marketing and Social Media(7), Customer Service Quality and Loyalty(4), Consumer Retail Behavior Studies(3), Media, Gender, and Advertising(3)

Publications27 total

Cancel Culture for Human Brands and Firms
2024
Social Media Marketing: A Commentary on Teaching and Learning in a Dynamic Field
Journal of Marketing Education·2023· 5 cited
The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry
Journal of Marketing Education·2023· 11 cited
Should Firms Encourage Employees to Engage in Work-Related Social Media Use? An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023
Do You Need More Committed Volunteers for Your Nonprofit? Support their Brand Community: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2022
Using Website Builders as a Tool for Teaching the Website Development Process: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2022
Satisfaction in clinics and hospitals: Does context matter?
The Journal of Marketing Theory and Practice·2021· 1 cited
Faculty satisfaction with online teaching: a comprehensive study with American faculty
Studies in Higher Education·2020· 60 cited
Special Session: Looking for a New Research Partner: Find your Perfect “Researcher Match”: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2020Open Access
Is Customer Satisfaction Really a Catch-All? the Discrepancy between Financial Performance and Survey Results
Journal of managerial issues·2019· 7 cited
Should employees be “dooced” for a social media post? The role of social media marketing governance
Journal of Business Research·2019· 25 cited
Pursuing personal constructs through quality, value, and satisfaction
Journal of Retailing and Consumer Services·2019· 15 cited
Looking for a New Research Partner? Find Your Perfect "Researcher Match"
Academy Marketing Science Conference·2019
Water conservation behavior: is what we say what we do?
Journal of Consumer Marketing·2018· 10 cited
The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2018· 1 cited
Resource Advantage Theory, Service Dominant Logic, and Healthcare Consumer Experiences: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Toward the Identification of Consumer Retailer Nostalgia: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017· 1 cited
Toward the Identification of Customer Retailer Nostalgia
2017
Retailer Television Advertising: A Content Analysis of the Informational Cues Used By Retailers—An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017· 1 citedOpen Access
Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages
Journal of Retailing and Consumer Services·2016· 36 cited
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Frequent Co-authors

Kevin James(11), Hyunju Shin(6), Doreen Sams(5), Kerri M. Camp(3), Krist Swimberghe(2), Laura A. Flurry(2), Shelly Marasi(2), Barry J. Babin(2), Brian Jones(1), Alison Wall(1), Robert Paul Jones(1), Britton R. Leggett(1), Marwan Al‐Shammari(1), Amit Poddar(1), Kalina M. Manoylov(1), Hui L. James(1), JungHwa Hong(1), Joanne T. Cao(1), Bruce L. Alford(1), Debra Zahay(1)