Salisbury University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(8), Digital Marketing and Social Media(8), Customer Service Quality and Loyalty(7), Technology Adoption and User Behaviour(5), Consumer Market Behavior and Pricing(5)
Publications37 total
Frequent Co-authors
Naveen Donthu(7), Syagnik Banerjee(6), Bryan Marshall(5), Peter W. Cardon(5), Jill Mosteller(3), Ramana Madupalli(3), Karthik Sridhar(3), M. Judith Billups(3), Yujie Wei(2), Jeff Foreman(2), Joy Godin(2), Lars Leader(2), Nicole Gibson(2), Timucin Ozcan(2), Aaron C. Johnson(2), Renée J. Fontenot(1), Detmar W. Straub(1), Jessica Mack(1), Jessica Whitney(1), Pam Scholder Ellen(1)