Jill Mosteller

Georgia State University — United States

Social Sciences · Social Sciences

11h-index796citations22works0.02yr avg
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Research Topics

Digital Marketing and Social Media(10), Consumer Behavior in Brand Consumption and Identification(8), Technology Adoption and User Behaviour(3), Human-Animal Interaction Studies(3), Consumer Retail Behavior Studies(3)

Publications22 total

Online Product Information Load: Impact on Maximizers and Satisficers within a Choice Context
Digital Archive @ GSU·2022· 1 citedOpen Access
Animals in our Lives: An Interactive Well-Being Perspective
Journal of Macromarketing·2021· 25 citedOpen Access
Using linguistics to inform influencer marketing in services
Journal of Services Marketing·2020· 21 cited
To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers’ Social Media Engagement and Online Privacy Protection Behaviors
Journal of Interactive Marketing·2017· 158 cited
Consumer Online Privacy Protection Measure
PsycTESTS Dataset·2017
Online Reviewer Engagement
Journal of Service Research·2016· 133 cited
Consumers Helping Consumers; The Role of Psychological Need Fulfillment in an Online Reviewer Community
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 5 cited
Methods of fertility control in cats
Journal of Feline Medicine and Surgery·2015· 24 citedOpen Access
The Influence of Visual Information on Environmentally Significant Behavior
2015· 1 cited
Reviewer online engagement: the role of rank, well-being, and market helping behavior
Journal of Consumer Marketing·2014· 29 cited
Marketing Education For Sustainability
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 12 cited
The Brand Scoring Project; an Academic and Practitioner Collaboration
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
The fluent online shopping experience
Journal of Business Research·2014· 219 cited
The Influence of Visual Information on Environmentally Significant Consumer Behavior
2013
Transformational Solutions of Self through Companion Animals
2012Open Access
Research Frontiers on Older Consumers' Vulnerability
Journal of Consumer Affairs·2011· 56 cited
Visual processing fluency and cognitive effort's influence on choice outcomes
PsycEXTRA Dataset·2011
Visual Processing Fluency and Cognitive Effort's Influence on Choice Outcomes
PsycEXTRA Dataset·2010
Consumers' Rules of Engagement in Online Information Exchanges
Journal of Consumer Affairs·2009· 57 citedOpen Access
Animal-Companion Extremes and Consumer Underlying Themes
Journal of Business Research·2008
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Frequent Co-authors

Naveen Donthu(3), Amit Poddar(3), Charla Mathwick(3), Sevgin Eroğlu(2), Pam Scholder Ellen(1), George P. Moschis(1), Choong Kwai Fatt(1), Nancy V. Wünderlich(1), Michaël Beverland(1), Hilary Downey(1), Karen Kraus(1), Meng‐Hsien Lin(1), Henna Syrjälä(1), Jane Murray(1), Jenny Loberg(1), Maria Andersson(1), Valerie Benka(1), Jennifer Lee Burton(1), Kellie E. Hale(1), Wendy Bryce Wilhelm(1)