Wendy Bryce Wilhelm

Business, Management and Accounting · Social Sciences

7h-index442citations11works0.02yr avg
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Research Topics

Environmental Sustainability in Business(3), Management and Marketing Education(3), Evaluation of Teaching Practices(2), Consumer Packaging Perceptions and Trends(2), Diverse Aspects of Tourism Research(1)

Publications11 total

Course Selection Decisions by Students on Campuses With and Without Published Teaching Evaluations
Scholarworks (University of Massachusetts Amherst)·2020· 15 citedOpen Access
Still Fighting the Civil War? Motivations and Consumption Behaviors of Civil War Re-Enactors
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Emerging Opportunities for Teaching and Research in Virtual Worlds
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Marketing Education For Sustainability
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 12 cited
Encouraging Sustainable Consumption through Product Lifetime Extension: The Case of Mobile Phones
2012· 33 cited
Mobile Phone Consumption Behavior and the Need for Sustainability Innovations
Journal of Strategic Innovation and Sustainability·2011· 30 cited
The Financial Rationality of Consumer Loan Choices: Revealed Preferences Concerning Interest Rates, Down Payments, Contract Length, and Rebates
Journal of Consumer Affairs·2008· 41 cited
Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum
Journal of Marketing Education·2008· 244 cited
Marketing Education for Sustainability
Journal for Advancement of Marketing Education·2008Open Access
An Empirical Study of the Motivations and Consumption Behaviors of Civil War Re-Enactors: Implications for Re-Enactment Tourism
Journal of Hospitality & Leisure Marketing·2005· 4 cited
The Relative Influence of Published Teaching Evaluations and Other Instructor Attributes on Course Choice
Journal of Marketing Education·2004· 63 cited

Frequent Co-authors

Sandra Mottner(3), Edwin Love(2), Claudia M. Bridges(1), Nicholas X. Wonder(1), DAVID FEWINGS(1), Alice Yankov(1), Patrick Magee(1), Charles Comegys(1), Craig P. Dunn(1), Erica Mina Okada(1), Eric L. Mais(1), Jill Mosteller(1), Christopher N. Chapman(1), Robert V. Kozinets(1), Ryszard Kedzior(1), John Lester(1), Jessica M. Ray(1)