Social Sciences · Social Sciences
1h-index3citations3works0.02yr avg
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Research Topics
Digital Games and Media(2), Consumer Behavior in Brand Consumption and Identification(1), Virtual Reality Applications and Impacts(1), Educational Games and Gamification(1), Media, Gender, and Advertising(1)
Publications3 total
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Production and Reproduction of Consumer Culture in Virtual Communities
2009· 3 cited
Relationship Stages and Consumption Patterns: Variations in Object Attachment and Importance of the Brand
ACR North American Advances·2006
Frequent Co-authors
Aron Darmody(1), Maria Sääksjärvi(1), Edwin Love(1), Wendy Bryce Wilhelm(1), Christopher N. Chapman(1), Robert V. Kozinets(1), John Lester(1), Jessica M. Ray(1)