Aron Darmody

Carleton UniversityCanada

Business, Management and Accounting · Social Sciences

10h-index1.2kcitations24works1.32yr avg

Accepting Students?

No reports yet. Know if this professor is taking students?


Research Topics

Service and Product Innovation(6), Consumer Behavior in Brand Consumption and Identification(5), Digital Marketing and Social Media(5), Sharing Economy and Platforms(4), Consumer Retail Behavior Studies(3)

Publications24 total

International Journal of Research in Marketing·2025Open Access
Carleton undergraduate journal of science.·2025Open Access
Journal of Marketing Education·2024· 5 citedOpen Access
Journal of Macromarketing·2023· 3 citedOpen Access
Journal of Business Research·2023· 10 cited
Journal of Macromarketing·2020· 41 cited
Journal of Marketing Management·2017· 11 cited
The Work of Mapping and the Mapping of Work: Prosumption, Psychological Ownership, and User Citizenship in Crowdsourced Maps
ACR North American Advances·2015
The Unspectacular Irish Pub: the Themed Retail Environment As a Mise-En-Scene
ACR North American Advances·2014
York University Digital Library (York University)·2013Open Access
Consumption Markets & Culture·2010· 41 cited
govern-mentality Putting Consumers to Work: `Co-creationand new marketing
2010· 4 cited
Production and Reproduction of Consumer Culture in Virtual Communities
2009· 3 cited
Value Co-Creation and New Marketing
˜The œopen source business resource·2009· 3 cited
page 1 of 2Next →

Frequent Co-authors

Detlev Zwick(5), Samuel K. Bonsu(5), Mujde Yuksel(5), Meera Venkatraman(4), M. Nesij Huvaj(2), Leighann C. Neilson(2), Nikhilesh Dholakia(1), Ruby Roy Dholakia(1), A. Fuat Fırat(1), Marie‐Agnès Parmentier(1), Lauren I. Labrecque(1), Ereni Markos(1), Mark A. McDonald(1), George R. Milne(1), Robert S. Smith(1), Narmin Tartila Banu(1), Ryszard Kedzior(1), Eric Ping Hung Li(1), Robert B. Smith(1), Pierre-Yann Dolbec(1)