Erica Mina Okada

Hitotsubashi University — Japan

Business, Management and Accounting · Social Sciences

11h-index1.9kcitations14works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(7), Decision-Making and Behavioral Economics(7), Behavioral Health and Interventions(5), Experimental Behavioral Economics Studies(2), Economic and Environmental Valuation(2)

Publications14 total

Differential Construal of Exercise versus Diet and Implications for Weight Control
Journal of Consumer Research·2018· 13 cited
Construal based marketing tactics for high quality versus low price market segments
Journal of Product & Brand Management·2015· 8 cited
Marketing Education For Sustainability
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 12 cited
Regulatory focus as a determinant of brand value
Journal of Product & Brand Management·2010· 13 cited
Framing the “Green” alternative for environmentally conscious consumers
Sustainability Accounting Management and Policy Journal·2010· 85 cited
Uncertainty, Risk Aversion, and WTA vs. WTP
Marketing Science·2009· 41 cited
The Value of Time in the Future and Present
ACR North American Advances·2008
THE IMPACT OF MOOD AND EMOTION ON RISK PREFERENCE.
Academy of Management Proceedings·2007· 2 cited
Upgrades and New Purchases
Journal of Marketing·2006· 65 cited
Upgrades and New Purchases
Journal of Marketing·2006· 73 cited
Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
Journal of Marketing Research·2005· 1.0k cited
Spending Time versus Spending Money
Journal of Consumer Research·2004· 322 cited
Trade-ins, Mental Accounting, and Product Replacement Decisions
Journal of Consumer Research·2001· 235 cited
When !@#? (Bad Stuff) Happens...Effects of Related and Unrelated Positive Associations on the Influence of Negative Secondary Associations
ACR North American Advances·1998· 14 cited

Frequent Co-authors

Edwin Love(3), Eric L. Mais(2), Stephen J. Hoch(1), David J. Reibstein(1), Mark Staton(1), Christopher N. Chapman(1), Wendy Bryce Wilhelm(1), Craig P. Dunn(1), Sandra Mottner(1), Jill Mosteller(1), Chien-Sheng Richard Chan(1), Terence R. Mitchell(1)